Rethinking Wealth: Insights from the Capricorn Archetype

Carson Perkins • November 14, 2024

In a world where wealth is often equated with money, we invite you to explore a richer, more nuanced perspective. Imagine a vision of prosperity that goes beyond dollar signs—one that encompasses knowledge, connections, and the resources that elevate our lives and businesses. As we delve into the Capricorn archetype, you'll discover how its disciplined, ambitious nature aligns seamlessly with the ever-evolving landscape of eCommerce. Get ready to rethink what wealth truly means and how you can embrace these insights to foster a legacy of integrity and growth. Keep reading to uncover how these ideas can reshape your approach to success.

The word wealth is written in yellow letters on a white background.

Wealth Beyond Money: A New Perspective

Wealth isn’t just about money—it’s about having access to resources, knowledge, and opportunities that enrich both our work and personal lives. In business, wealth can mean having a strong network, a skilled team, and the ability to adapt to challenges. It’s about making smart decisions with the right tools and insights to drive growth and create lasting value.


To truly grow this kind of wealth, we need to nurture it intentionally. Building meaningful connections, seeking out knowledge, and being deliberate with how we use our resources is key to expanding what we have and creating more opportunities for ourselves and others.


Growing Wealth in Business: A Strategic Approach

When looking to grow your wealth, it’s important to think beyond just profits and margins. Building wealth also means focusing on the resources, connections, and knowledge that fuel long-term growth. By being intentional and proactive in how you approach these areas, you can set your business up for sustained success. Here are some key strategies to help you cultivate this broader sense of wealth in your business.


1. Plan with Purpose

Start with a clear vision for your business. Align your goals with your daily operations and make sure every decision supports your larger mission.


2. Be Active in Your Community

Engage with your local and industry communities. By attending events, joining local initiatives, and fostering partnerships, you can tap into new resources and networks. These connections can lead to collaborations, referrals, and new opportunities you might not have expected.


3. Create Open Communication Channels

Strong relationships are built on communication. Ensure you have open channels of feedback with clients, employees, and partners. By listening and engaging, you not only build trust but also uncover ways to improve your offerings and align them with market needs.


4. Invest in Continued Learning

Stay ahead of the curve by attending industry webinars, reading up on the latest trends, or earning certifications. Continued learning allows you to adapt to changes in the market, introduce innovations, and enhance the services or products you offer.


5. Be Intentional in Every Aspect

From hiring the right people to creating partnerships, every decision should be strategic. Align your team and services with your business goals and ensure that each step you take is aimed at fostering sustainable growth.


Capricorn Zodiac: The Architect of Lasting Wealth

The Capricorn embodies a powerful archetype that intertwines ambition with the pursuit of lasting wealth. This zodiac sign, known for its disciplined and methodical approach, teaches us that building wealth is akin to constructing a solid foundation—one that requires time, effort, and strategic foresight. Like skilled architects, Capricorns lay the groundwork for future success.


In this light, Capricorns represent diligent builders who recognize that resources, knowledge, and connections are integral to achieving their goals. They approach their objectives with patience, emphasizing the long game and the importance of nurturing their assets—whether that means honing their skills, expanding their network, or investing in education.


As they navigate their professional landscape, Capricorns lead with vision, making calculated decisions that pave the way for sustainable success in various avenues, including eCommerce, where their strategic insights can drive significant growth.


Ultimately, the Capricorn influence teaches that wealth is a multifaceted concept. It is about building a legacy of integrity, responsibility, and growth, all while recognizing the value of time as a crucial element in achieving our goals. Grounded in diligence and strategic planning, the Capricorn approach to wealth emphasizes a commitment to leaving a lasting impact on the world.


Which Digital Marketing Channel Does This Support?

At CCC, the channel we associate with the Capricorn Zodiac and wealth is eCommerce. This dynamic avenue embodies ambition, strategic planning, and a commitment to lasting success—qualities that resonate deeply with the Capricorn archetype. 


Building a Strong Foundation for Growth

Success in eCommerce requires careful planning and strategic execution. Businesses must:


  • Establish a Unique Identity
  • Leverage Resources Wisely
  • Foster Relationships
  • Optimize for SEO
  • Adapt to Market Trends
  • Utilize Data Analytics


As businesses focus on these key areas, platforms like MAP eCom provide valuable support to drive growth. With continuous updates and improvements, MAP eCom enhances functionality and expands resources, helping businesses stay ahead of market trends and capitalize on new opportunities, embodying the Capricorn principle of continuous improvement.


Take the Next Step Toward Lasting Wealth

Embracing the broader definition of wealth opens doors to countless opportunities in both your business and personal life. At CCC, we understand that building lasting wealth requires more than just financial acumen. If you’re ready to take the next step in cultivating a sustainable approach to wealth, let’s connect. Our team is here to support you in leveraging the right tools and insights to grow your business effectively. Book a call with us today, and let’s explore how we can help you achieve your vision of wealth and success.

A man and a woman are shaking hands while sitting at a table with a laptop.

Top 5 Mistakes People in Calgary Make When Hiring a Digital Marketing Agency

By Tyler Goddard • July 30, 2025
Avoid these 5 common mistakes Calgary businesses make when hiring a digital marketing agency. Learn how to choose wisely and maximize your marketing investment.

Google Business Profile Guides - Manage Your Settings

By Conscious Commerce • July 29, 2025
Table of Contents Notifications | Data Sharing | Advanced Settings

Google Business Profile Guides - Verification

By Conscious Commerce • July 29, 2025
Once you have created your Google Business Profile, you will need to complete the verification process before it can be shown publicly. Verification methods are automatically determined by Google, are based on your business type, public information, region, or business hours, and can’t be changed. In some cases, you may need to verify your business with more than one method. Methods include: Video Recording Record a 30+ second, unedited video proving you are the owner of the business and it is located at the address indicated in the profile. Phone or Text When you select this method, you will get a call or text with a code Email This method will have you receive an email with verification steps Live Video Call Similar to the video recording, you will join a live video call and show the support representative key details proving your business ownership and locations Mail A postcard will be sent to the address associated with your profile within approximately 14 days. On the postcard will be a secure verification code. What's Next After you complete the verification steps, Google reviews the info you provided. To help maintain the integrity of your Business Profile, verification review can take up to 5 business days. Once the review process is complete, you will receive a notification email. If your verification was approved, your profile will be visible to the public. If your verification was not approved, you will have one of these three options to proceed: Re-Verification When the “Get verified” button appears on your Business Profile again, it means Google couldn’t completely verify your business. To fix this issue, try to re-verify your business. Review Issues When you verify through a video recording and get a “Review issues” notification, it means your video wasn’t accepted. To fix this issue: Select Review issues . Follow the on-screen instructions. Give Additional Information If you’re asked to provide additional info to re-verify your profile, it’s likely because some of your business details were recently updated.
A man is taking a video with a camera.

Google Business Profile Guides - Video Verification Requirements

By Conscious Commerce • July 29, 2025
The most commonly used verification method for Google Business Profiles as of 2025 is video verification. This process involves uploading a video that captures key details about your business and helps Google confirm that you represent the business. Before you start Take the time to plan your video. You can’t record a video offline and then upload the file for verification later. Your video will need to be at least 30 seconds long and unedited. Your video recording should not include: Any sensitive information like bank account, tax, or identification numbers. Any other private information about yourself or others. Other people’s faces. Video Requirements For Storefronts Important: If your business doesn’t have permanent on-site signage, it's not eligible as a storefront and should be listed as a service-area business. Videos must show: The location of your business: Capture the official street and number signs, nearby businesses, recognizable landmarks, or the area around your business that shows your business is at the correct Google Maps location. Evidence that your business exists: Capture the storefront, showroom, or business signage. Show your business name printed on permanent fixtures, such as a signboard, wall, or window. The business name shown in the video must match the name of your Business Profile. Demonstrate proof of management: You can show that you’re authorized to represent your business by recording employee-only items or areas. Record yourself opening a cash register, accessing a point-of-sale system, unlocking the store, staff room, kitchen, or storage room. Video Requirements For Service-Area Businesses Videos must show: The location where you offer your services: Good examples include signs in your service area that advertise your business or street signs and landmarks next to your business. A bad example is land that can be present anywhere or unmarked land. Show evidence that your business exists: Capture branded work equipment, marketing materials, services or products for sale, or tools you use to serve your customers. Good examples include recording yourself unlocking a van with your business name on it or branded t-shirts for employees or customers. Demonstrate proof of management: You can record yourself providing the service or showing business documents. For example, business registration, invoices, or utility bills that match the name on your Business Profile. 

Google Business Profile Guides - Request Ownership

By Conscious Commerce • July 29, 2025
If you’re a business owner but a verified Business Profile for your business on Google Search or Maps is owned by someone else, you can request ownership from the current profile owner.

Google Business Profile Guides - Manage Users

By Conscious Commerce • July 29, 2025
As an owner of your business's Google Business Profile (GBP), you can add users to the profile. Each user will get their own access and you won't need to share login information.

Google Business Profile Guides - Add or claim your Business Profile

By Conscious Commerce • July 29, 2025
When you add and verify your Business Profile, customers can find your business on Search and Maps. To make sure your business is eligible to show up on Google, verify your Business Profile . After you successfully add or claim your profile, you can control how your business information shows up on Google.  You can add or claim your business at no charge. If you have questions about profile verification, check the Business Profile community .

Google Business Profile Guides - Appealing Suspended or Disabled Profiles

By Conscious Commerce • July 29, 2025
Your Google Business Profile may be suspended or disabled for "not following Google's guidelines ". If you believe that it should be reinstated or that you have updated it to conform to the guidelines, you may submit an appeal. Submitting an Appeal Step 1: Prepare Your Evidence Once you begin your appeal process and open the evidence form, you will have 60 minutes to submit the form, or it will not be attached to your appeal. Evidence that you may be requested to attach includes things like your official business registration, a business license, and tax certificates. These documents must match the business name and address that you have listed on the Google Business Profile. Step 2: Submit Your Appeal Open the Google Business Profile appeals tool . If you’re signed in to the Google account related to the profile you want to appeal, select Confirm. To select a different account, select Switch account. Select the Business Profile that you want to appeal > Continue. The Google Business Profile appeals tool shows: The restricted profile The reason for the moderation action A link to the violated policy At the bottom right, select Submit Appeal. Optional: A prompt to submit evidence may appear. To strengthen your appeal, we highly recommend submitting evidence. To open the evidence form, after you submit your appeal, select Add evidence. Select Submit. Google will review your appeal and send you an email with a decision. Step 3: Check the Status of Your Appeal After you submit your appeal, you can stay aware of the status by doing the following: Open the Google Business Profile appeals tool . Make sure you’re signed in to the Google Account related to your Business Profile. Select the Business Profile for the appeal that you submitted. On the right, you’ll find the status of the appeal: Submitted Approved Not Approved Can't be appealed Eligible for appeal Optional Step 4: Request an Additional Review If your reinstatement request is denied, you may be able to request an additional review to prove your eligibility. In this review, you can submit more evidence that was not added to your original appeal. 

Google Business Profile Guides - Removing Duplicate Profiles

By Conscious Commerce • July 29, 2025
You can have only one Business Profile for each business. Multiple profiles for the same business may mislead your customers and are against Google's policies. If a profile is considered a duplicate, it won’t show on Google Search or Maps. Understand Why Profiles are Marked as Duplicates There are several reasons why a profile may be considered a duplicate: Existing verified profile: A verified profile already exists for the same business on Google. Same address: Multiple profiles have the same address. Different services: Multiple profiles exist for the same business that offer different services. You can refer to the following guidance to resolve situations with duplicate profiles.

Google Business Profile Guides - Managing Your Business Information

By Conscious Commerce • July 29, 2025
Your Google Business Profile houses a lot of important information about your company. Keeping this information up to date will help to ensure your clients can confidently make informed buying decisions. The areas we will go into in this guide are : Address Hours Service areas Description Social media links Attributes Categories