The MAP Platform: Built to Adapt, Built for You

Carson Perkins • January 30, 2025

Marketing in today’s digital world is no small task. Between managing websites, social media, email campaigns, SEO, and more, it’s easy to feel overwhelmed by the sheer number of tools and strategies needed to stay competitive. That’s where the MAP Platform comes in—a unified suite of marketing tools designed to simplify your efforts and amplify your results.


Built to adapt to your unique goals and integrate seamlessly with your strategy, the MAP Platform provides everything you need to streamline workflows, gain insights, and achieve meaningful outcomes. Whether you're a small business or a growing enterprise, this suite of tools offers flexibility and scalability to meet you where you are.


Curious about how the MAP Platform works and what it can do for your business? Keep reading to explore key benefits, and learn how to get started today.

The map platform logo is surrounded by other MAP logos on a grey background.

What is the MAP Platform?

The MAP Platform is a suite of marketing tools designed to meet the diverse needs of businesses in today’s digital landscape. Think of it as your all-in-one solution for streamlining marketing efforts, optimizing performance, and achieving exceptional results. With software tailored to your goals and the ability to integrate seamlessly with your strategy—and with each other—the MAP Platform is built to grow with you.


The Goal of the MAP Platform

The mission is simple: to provide a comprehensive suite of tools that meet you where you’re at. Whether you want to improve efficiency, gain actionable insights, or focus on your bigger picture, the MAP Platform equips you to do it all.


Core Platforms

The MAP Platform is built around a set of core tools designed to address key areas of your marketing strategy:


  • MAP Web: Build high-performing, SEO-optimized websites that deliver results
  • MAP Social: Schedule, analyze, and engage on social media
  • MAP Local: Interpret local search performance, handle citations and increase reviews
  • MAP Chat: Engage with your consumers through real-time communication
  • MAP Meet: Streamline your booking processes
  • MAP Mail: Create and manage impactful email marketing campaigns and automation
  • MAP Connect: Grow & nurture your LinkedIn network
  • MAP eCom: Power your online store and drive sales


Don’t see a tool you need? We’re always innovating and expanding our offerings. If there’s a product that isn’t currently available in the MAP Platform, let us know—we’re here to grow with you.

Why Choose the MAP Platform?


Efficiency and Time-Saving

The MAP Platform is built to integrate with your existing marketing strategy, allowing you to enhance your current efforts without the need for a complete overhaul. With user-friendly and intuitive interfaces designed by our top-tier vendor partners, you can easily navigate and execute your campaigns, regardless of your technical expertise. 


Scalability

With various solutions for different marketing goals and channels, the MAP Platform allows you to select the tools that best fit your needs. Whether you’re focused on email campaigns, social media, or customer engagement, the platform provides the flexibility you need.


Comprehensive Support

At CCC, we recognize that effective marketing requires ongoing support. During your initial subscription and platform setup, we provide thorough training and resources to ensure you're confident in using the MAP Platform. In addition, we have a library of free resources to help you along the way, and we’re always available to send additional materials if you have questions. 


For more in-depth assistance, our MAP Support plans offer a more hands-on approach, providing ongoing support and training to ensure your campaigns run smoothly. With this level of support, we can work closely with you, handling the technical details so you can focus on achieving your marketing goals.


Getting Started with the MAP Platform

Getting started with the MAP Platform is designed to be as straightforward as possible. Whether you’re ready to dive in or simply exploring your options, we’re here to guide you every step of the way.


Step 1: Book a Meeting with CCC

The first step is connecting with our team. Schedule a meeting to discuss your business needs, goals, and challenges. This helps us recommend the best MAP tools for your strategy.


Step 2: Experience a Demo or Free Trial

To ensure the MAP Platform is the right fit for your business, we offer product demos and free trials (where available). See the tools in action and get to know how they integrate with your existing workflows.


Step 3: Account Setup and Integration

Once you’re ready to move forward, CCC will work with you to set up and integrate your account. Depending on the platform, we can handle the setup entirely or guide you through the process if your input is required.


Step 4: Access Detailed Training

We believe in empowering our clients with the knowledge they need to succeed. Once your account is ready, you will have an in-depth training session tailored to the platform(s) you’re using, so you can hit the ground running.


Step 5: Explore Our Resource Library

Our ever-growing library of resources is available to support you. From how-to guides to best practices, you’ll find everything you need to maximize the value of the MAP Platform.


Step 6: Regular Account Reviews

Your success is our priority. With regular account reviews, we’ll help you assess performance, identify opportunities for improvement, and ensure you’re getting the most out of the MAP Platform.


Ready to get started? Book your meeting with CCC today and take the first step toward transforming your marketing strategy.

A man and a woman are shaking hands while sitting at a table with a laptop.

Top 5 Mistakes People in Calgary Make When Hiring a Digital Marketing Agency

By Tyler Goddard • July 30, 2025
Avoid these 5 common mistakes Calgary businesses make when hiring a digital marketing agency. Learn how to choose wisely and maximize your marketing investment.

Google Business Profile Guides - Manage Your Settings

By Conscious Commerce • July 29, 2025
Table of Contents Notifications | Data Sharing | Advanced Settings

Google Business Profile Guides - Verification

By Conscious Commerce • July 29, 2025
Once you have created your Google Business Profile, you will need to complete the verification process before it can be shown publicly. Verification methods are automatically determined by Google, are based on your business type, public information, region, or business hours, and can’t be changed. In some cases, you may need to verify your business with more than one method. Methods include: Video Recording Record a 30+ second, unedited video proving you are the owner of the business and it is located at the address indicated in the profile. Phone or Text When you select this method, you will get a call or text with a code Email This method will have you receive an email with verification steps Live Video Call Similar to the video recording, you will join a live video call and show the support representative key details proving your business ownership and locations Mail A postcard will be sent to the address associated with your profile within approximately 14 days. On the postcard will be a secure verification code. What's Next After you complete the verification steps, Google reviews the info you provided. To help maintain the integrity of your Business Profile, verification review can take up to 5 business days. Once the review process is complete, you will receive a notification email. If your verification was approved, your profile will be visible to the public. If your verification was not approved, you will have one of these three options to proceed: Re-Verification When the “Get verified” button appears on your Business Profile again, it means Google couldn’t completely verify your business. To fix this issue, try to re-verify your business. Review Issues When you verify through a video recording and get a “Review issues” notification, it means your video wasn’t accepted. To fix this issue: Select Review issues . Follow the on-screen instructions. Give Additional Information If you’re asked to provide additional info to re-verify your profile, it’s likely because some of your business details were recently updated.
A man is taking a video with a camera.

Google Business Profile Guides - Video Verification Requirements

By Conscious Commerce • July 29, 2025
The most commonly used verification method for Google Business Profiles as of 2025 is video verification. This process involves uploading a video that captures key details about your business and helps Google confirm that you represent the business. Before you start Take the time to plan your video. You can’t record a video offline and then upload the file for verification later. Your video will need to be at least 30 seconds long and unedited. Your video recording should not include: Any sensitive information like bank account, tax, or identification numbers. Any other private information about yourself or others. Other people’s faces. Video Requirements For Storefronts Important: If your business doesn’t have permanent on-site signage, it's not eligible as a storefront and should be listed as a service-area business. Videos must show: The location of your business: Capture the official street and number signs, nearby businesses, recognizable landmarks, or the area around your business that shows your business is at the correct Google Maps location. Evidence that your business exists: Capture the storefront, showroom, or business signage. Show your business name printed on permanent fixtures, such as a signboard, wall, or window. The business name shown in the video must match the name of your Business Profile. Demonstrate proof of management: You can show that you’re authorized to represent your business by recording employee-only items or areas. Record yourself opening a cash register, accessing a point-of-sale system, unlocking the store, staff room, kitchen, or storage room. Video Requirements For Service-Area Businesses Videos must show: The location where you offer your services: Good examples include signs in your service area that advertise your business or street signs and landmarks next to your business. A bad example is land that can be present anywhere or unmarked land. Show evidence that your business exists: Capture branded work equipment, marketing materials, services or products for sale, or tools you use to serve your customers. Good examples include recording yourself unlocking a van with your business name on it or branded t-shirts for employees or customers. Demonstrate proof of management: You can record yourself providing the service or showing business documents. For example, business registration, invoices, or utility bills that match the name on your Business Profile. 

Google Business Profile Guides - Request Ownership

By Conscious Commerce • July 29, 2025
If you’re a business owner but a verified Business Profile for your business on Google Search or Maps is owned by someone else, you can request ownership from the current profile owner.

Google Business Profile Guides - Manage Users

By Conscious Commerce • July 29, 2025
As an owner of your business's Google Business Profile (GBP), you can add users to the profile. Each user will get their own access and you won't need to share login information.

Google Business Profile Guides - Add or claim your Business Profile

By Conscious Commerce • July 29, 2025
When you add and verify your Business Profile, customers can find your business on Search and Maps. To make sure your business is eligible to show up on Google, verify your Business Profile . After you successfully add or claim your profile, you can control how your business information shows up on Google.  You can add or claim your business at no charge. If you have questions about profile verification, check the Business Profile community .

Google Business Profile Guides - Appealing Suspended or Disabled Profiles

By Conscious Commerce • July 29, 2025
Your Google Business Profile may be suspended or disabled for "not following Google's guidelines ". If you believe that it should be reinstated or that you have updated it to conform to the guidelines, you may submit an appeal. Submitting an Appeal Step 1: Prepare Your Evidence Once you begin your appeal process and open the evidence form, you will have 60 minutes to submit the form, or it will not be attached to your appeal. Evidence that you may be requested to attach includes things like your official business registration, a business license, and tax certificates. These documents must match the business name and address that you have listed on the Google Business Profile. Step 2: Submit Your Appeal Open the Google Business Profile appeals tool . If you’re signed in to the Google account related to the profile you want to appeal, select Confirm. To select a different account, select Switch account. Select the Business Profile that you want to appeal > Continue. The Google Business Profile appeals tool shows: The restricted profile The reason for the moderation action A link to the violated policy At the bottom right, select Submit Appeal. Optional: A prompt to submit evidence may appear. To strengthen your appeal, we highly recommend submitting evidence. To open the evidence form, after you submit your appeal, select Add evidence. Select Submit. Google will review your appeal and send you an email with a decision. Step 3: Check the Status of Your Appeal After you submit your appeal, you can stay aware of the status by doing the following: Open the Google Business Profile appeals tool . Make sure you’re signed in to the Google Account related to your Business Profile. Select the Business Profile for the appeal that you submitted. On the right, you’ll find the status of the appeal: Submitted Approved Not Approved Can't be appealed Eligible for appeal Optional Step 4: Request an Additional Review If your reinstatement request is denied, you may be able to request an additional review to prove your eligibility. In this review, you can submit more evidence that was not added to your original appeal. 

Google Business Profile Guides - Removing Duplicate Profiles

By Conscious Commerce • July 29, 2025
You can have only one Business Profile for each business. Multiple profiles for the same business may mislead your customers and are against Google's policies. If a profile is considered a duplicate, it won’t show on Google Search or Maps. Understand Why Profiles are Marked as Duplicates There are several reasons why a profile may be considered a duplicate: Existing verified profile: A verified profile already exists for the same business on Google. Same address: Multiple profiles have the same address. Different services: Multiple profiles exist for the same business that offer different services. You can refer to the following guidance to resolve situations with duplicate profiles.

Google Business Profile Guides - Managing Your Business Information

By Conscious Commerce • July 29, 2025
Your Google Business Profile houses a lot of important information about your company. Keeping this information up to date will help to ensure your clients can confidently make informed buying decisions. The areas we will go into in this guide are : Address Hours Service areas Description Social media links Attributes Categories