Email Marketing - Old

Email Marketing Calgary

Discover the Full Potential of YOUR Organization’s Email Marketing Campaigns!

Increase Response, Increase Engagement and Increase Your Bottom Line.

Discover the Full Potential of YOUR Organization’s Email Marketing Campaigns!

Increase Response, Increase Engagement and Increase Your Bottom Line
Email Marketing Calgary
Email Marketing is the most underrated form of marketing. Some call it old-fashion, who favors more fashionable venues such as social media and mobile-app marketing. With the collaboration of Constant Contact and their specialized solutions providers such as Conscious Commerce, together they have proven the doubters to be incorrect! In fact, with a strong focus on content marketing, email marketing is more powerful than ever thanks to social media.

Why is Email Marketing more powerful than Social Media?

With Email Marketing, the conversation is focused on your business in a more personal environment – the INBOX! Email Marketing provides the most direct line of communication to increase sales, with professional coaching from solution providers such as Conscious Commerce who utilize the most trusted Email Marketing platform in the industry, Constant Contact!
Email Marketing is amazingly cost-effective with an ROI of around 4,300% (according to the Direct Marketing Association).
Email marketing is a two-fold success: practically pays for itself; and helps the environment!

Expand your connections, network, and client relations with email marketing by using the best email marketing platform on the market – Constant Contact.
Email Marketing Calgary

What makes email content work?

Email Marketing Calgary
All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work.

What works is a value-add exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.

Constant Contact are the pros at emailed messages: 97% delivery rate means your invites reach inboxes.
Email Marketing Calgary
Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).
Email Marketing Calgary
Conscious Commerce has a team of experienced professionals to provide a spectrum of services depending on your time, budget and skill set. On one-end we can provide you a complete turn-key solution, where you provide the email content and company logo, while Conscious Commerce takes care of all the rest! On the other end of the spectrum, for the more advanced e-marketers, we provide web production a-la-carte. For those e-marketers that just need some coaching or help with some of the more challenging tasks, we have services ideal for your needs as well!

Feature

Communication Strategy
   Premium Newsletter Design
Feature Ad
User Training

Benefit

Specialized planning to maximize marketing penetration
Professional layout to encourage interaction
Specialized planning to maximize marketing penetration
Ability to continue email campaign independently

Conscious Commerce clients choose the All-inclusive Email Marketing Solution to save time strategizing, designing, and publishing a professional permission-based email marketing campaign which supports their brand. Partner with Conscious Commerce’s #1-Rated Email Marketing Team comprising of a dedicated Email Marketing Specialist, Project Managers, Creative Designers, Content Producers, and Professional Web Developers, who‘s are focused on building your Brand and increasing results!

The All-inclusive Emailing Marketing Solution includes:

Email Marketing Strategy Creation:

  • Identify your needs, branding, goals, objectives and vision
  • Develop winning Email Marketing Strategy to encourage engagement, interactions, networks, sharing and traffic to landing page while increasing online procurements
  • Define a unique communications strategy that fuels your business growth, and builds new opportunities in your business by offering promotions
  • Create Name for Your Communication (such as name for your newsletter)
  • Strategic Email Campaign Distribution Plan (day/time to distribute)
  • Template-Style to Follow for All Campaigns (types of content to include)
  • Define Milestones (which leads to measurable results)

VALUE-ADDED TIP: The success of any email marketing campaign is influenced by the “value-added content” of each Email Newsletter. The more value-added content in each newsletter, the more likely the receiver will open each email you send!
Value-added content results in Increased Sales!
Email Marketing Account Setup:
  • Set up email display and signature information
  • Create registration sign up link and form
  • Create ‘change of interest’ / ‘update my profile’ emails
  • Create ‘forward to a friend’ emails
  • Create ‘Welcome Letter’ for new registrants
  • Integrate Landing Page** with Newsletter
  • Social Share bar configuration
Premium Newsletter Template Design
  • Best design layout is selected based on your identified needs and branding
  • Customize email marketing template using your desired colors, branding, logos and listing of other URLs
  • Design a custom Feature ad which can be updated every broadcast
Email Address List Import & Setup
  • Email List Management & Segmentation (formatting and organizing)
  • Email list upload to Constant Contact® Email Marketing™ platform
Email Opt-In List Setup via Website/Landing Page
  • Design a custom email sign-up form and integrate with Website or Landing Page** to enable visitors to receive your newsletter subscription
  • Full site integration: HTML coding and creating hyperlinks to correct destinations
 Initial Email Newsletter Broadcast:
  • Email Marketing Team will compile the content (logo, pictures, copy write) into the Premium Email Template, to ensure your campaign starts off right the first time!
 Email Archive Services Setup
  • Storing past emails (Newsletters) enables prospects/customers to search for Newsletters related to their specific situations which is a value-add benefit of your email marketing campaign
  • Expand your reach with this powerful archiving service, Conscious Commerce will:
  • Design and Brand the Archive homepageaccredited_logo
  • Website integration including custom button for Archives and upgrade Constant Contact account
  • Archive Past Email Newsletters
  • Provide Training on future uploads
 Professional User Training
  • Step-by-step Training with Email Marketing Team to support you in generating the best possible Email Marketing campaigns on an ongoing basis
 First Campaign Review:
  • Once the first campaign has been sent, conference call with one of our Email Marketing Specialists to discuss what worked, what did not work and how to improve moving forward!

All-inclusive Email Marketing Solution | Quick Reference Guide

Feature

Communications Plan Strategy    
   Premium Newsletter Design    
Constant Contact Account Setup  
Email Address List Import & Setup
Email Newsletter Sign-up
Initial Email Newsletter Broadcast
Email Archive Services Setup
Quick-ly Production Time
Professional User Training
First Campaign Review
Email Optimization Review
Apps, Integrations & Services

Benefit

Planning of Communications Strategy
Design, Feature Ad and Layout Newsletter
Time Saver, focus on increasing results
Format and upload database
Design and integrate custom sign-up form
Layout content & ensure campaign starts well
Design, Brand & Integrate Archive homepage
Turnaround in 5 Business Days
Train on How to update & maximize results
Discuss Successes, Failures & Improvements
Review, critique and improve your emails
Manage email & social media campaigns
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