Embracing Awareness in Business: Insights from the Ant

Carson Perkins • August 22, 2024

In today's fast-paced business world, staying aware of the ever-changing landscape is more crucial than ever. Awareness isn’t just about knowing what's happening around you; it's about understanding the deeper insights that drive your business forward. From anticipating market trends to building stronger relationships with your customers, awareness can be the difference between merely surviving and truly thriving. By embracing awareness, businesses can make smarter decisions, foster innovation, and build a foundation for sustainable growth. But how exactly can you cultivate this awareness in your business? And what can we learn from the archetype of the Ant in relation to awareness and its role in business? Keep reading to learn how you can strengthen your business and relationships by embracing awareness and the Ant.

A logo for awareness with an ant in a circle.

What is Awareness as a Value & How Does it Impact Your Business?

The value of awareness lies in its ability to provide clarity, insight, and foresight. In business, awareness is crucial for understanding customer needs, market trends, and internal strengths and weaknesses. It drives innovation, improves efficiency, strengthens relationships, and reduces risks. Overall, awareness empowers you to respond proactively, rather than reactively, leading to more sustainable success.


How Can You Boost Awareness in Your Business?

To enhance business awareness, focus on creating a culture of transparency, continuous learning, and open communication. Start by keeping your employees informed about industry trends, company goals, and market shifts. Regular training and development opportunities ensure that your team stays up-to-date and adaptable to changes. Encouraging collaboration between departments further broadens their understanding of the business and fosters a shared sense of purpose.


For clients, maintaining transparency and regularly communicating about your services and industry changes helps them stay informed. Providing educational resources, such as webinars or newsletters, positions your business as a knowledgeable partner. Actively seeking client feedback and adjusting your offerings based on their needs strengthens your relationship and boosts their awareness of how your services can benefit them.


How Does The Archetype of The Ant Relate to Awareness?

The archetype of the Ant embodies qualities such as hard work, diligence, cooperation, and foresight. Ants are known for their relentless work ethic, teamwork, and ability to plan for the future, making them a powerful symbol of industriousness and persistence.


In relation to the value of awareness, the Ant's archetype teaches the importance of being mindful of the environment and preparing for what lies ahead. Ants are always aware of their surroundings, constantly gathering food and resources not just for immediate needs, but to ensure the survival of their colony during harsher times. This mirrors the concept of business awareness—being attuned to market trends, customer needs, and potential risks allows a business to prepare and thrive in any circumstance.


The Ant's hardworking nature also highlights the importance of consistent effort and dedication. Just as ants work tirelessly to build and maintain their colonies, businesses must put in continuous effort to stay informed and proactive. Awareness in this context is not a one-time task but an ongoing process that requires discipline, much like the Ant’s daily labour.


In essence, the Ant archetype reflects the value of awareness by illustrating the importance of hard work, preparation, and staying attuned to both immediate and future needs. By embracing these traits, businesses can navigate challenges more effectively and build a foundation for long-term success.


Which Digital Marketing Channel is Related to Awareness & The Ant?

At Conscious Commerce Corporation (CCC), the concepts of Awareness and the Ant are closely related to Paid Ads, also known as Pay-Per-Click Advertising (PPC). Just as the Ant is diligent and persistent in its efforts, Paid Ads require consistent and strategic effort to build brand awareness and attract attention in a competitive marketplace. Paid Ads function as a reliable, hardworking tool, tirelessly driving visibility and engagement, much like how the Ant steadily gathers resources for its colony.


In digital marketing, Paid Ads are key to creating awareness because they ensure your brand is seen by the right audience at the right time. By investing in targeted ad campaigns, businesses can increase their reach, stay top-of-mind, and continuously drive traffic to their offerings. This aligns with the Ant's approach of consistent effort and foresight, as Paid Ads help businesses proactively manage their presence and ensure long-term success.


By understanding the value of awareness and leveraging the insights from the Ant archetype, you can position your business for long-term success. If you’re ready to explore how to effectively integrate these concepts into your own strategy or if you have specific questions about optimizing your paid ads or other digital marketing efforts, don’t hesitate to reach out. Book a call with us today to discuss tailored solutions that align with your business goals and start making informed decisions that propel your success.

A man and a woman are shaking hands while sitting at a table with a laptop.

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Google Business Profile Guides - Manage Your Settings

By Conscious Commerce • July 29, 2025
Table of Contents Notifications | Data Sharing | Advanced Settings

Google Business Profile Guides - Verification

By Conscious Commerce • July 29, 2025
Once you have created your Google Business Profile, you will need to complete the verification process before it can be shown publicly. Verification methods are automatically determined by Google, are based on your business type, public information, region, or business hours, and can’t be changed. In some cases, you may need to verify your business with more than one method. Methods include: Video Recording Record a 30+ second, unedited video proving you are the owner of the business and it is located at the address indicated in the profile. Phone or Text When you select this method, you will get a call or text with a code Email This method will have you receive an email with verification steps Live Video Call Similar to the video recording, you will join a live video call and show the support representative key details proving your business ownership and locations Mail A postcard will be sent to the address associated with your profile within approximately 14 days. On the postcard will be a secure verification code. What's Next After you complete the verification steps, Google reviews the info you provided. To help maintain the integrity of your Business Profile, verification review can take up to 5 business days. Once the review process is complete, you will receive a notification email. If your verification was approved, your profile will be visible to the public. If your verification was not approved, you will have one of these three options to proceed: Re-Verification When the “Get verified” button appears on your Business Profile again, it means Google couldn’t completely verify your business. To fix this issue, try to re-verify your business. Review Issues When you verify through a video recording and get a “Review issues” notification, it means your video wasn’t accepted. To fix this issue: Select Review issues . Follow the on-screen instructions. Give Additional Information If you’re asked to provide additional info to re-verify your profile, it’s likely because some of your business details were recently updated.
A man is taking a video with a camera.

Google Business Profile Guides - Video Verification Requirements

By Conscious Commerce • July 29, 2025
The most commonly used verification method for Google Business Profiles as of 2025 is video verification. This process involves uploading a video that captures key details about your business and helps Google confirm that you represent the business. Before you start Take the time to plan your video. You can’t record a video offline and then upload the file for verification later. Your video will need to be at least 30 seconds long and unedited. Your video recording should not include: Any sensitive information like bank account, tax, or identification numbers. Any other private information about yourself or others. Other people’s faces. Video Requirements For Storefronts Important: If your business doesn’t have permanent on-site signage, it's not eligible as a storefront and should be listed as a service-area business. Videos must show: The location of your business: Capture the official street and number signs, nearby businesses, recognizable landmarks, or the area around your business that shows your business is at the correct Google Maps location. Evidence that your business exists: Capture the storefront, showroom, or business signage. Show your business name printed on permanent fixtures, such as a signboard, wall, or window. The business name shown in the video must match the name of your Business Profile. Demonstrate proof of management: You can show that you’re authorized to represent your business by recording employee-only items or areas. Record yourself opening a cash register, accessing a point-of-sale system, unlocking the store, staff room, kitchen, or storage room. Video Requirements For Service-Area Businesses Videos must show: The location where you offer your services: Good examples include signs in your service area that advertise your business or street signs and landmarks next to your business. A bad example is land that can be present anywhere or unmarked land. Show evidence that your business exists: Capture branded work equipment, marketing materials, services or products for sale, or tools you use to serve your customers. Good examples include recording yourself unlocking a van with your business name on it or branded t-shirts for employees or customers. Demonstrate proof of management: You can record yourself providing the service or showing business documents. For example, business registration, invoices, or utility bills that match the name on your Business Profile. 

Google Business Profile Guides - Request Ownership

By Conscious Commerce • July 29, 2025
If you’re a business owner but a verified Business Profile for your business on Google Search or Maps is owned by someone else, you can request ownership from the current profile owner.

Google Business Profile Guides - Manage Users

By Conscious Commerce • July 29, 2025
As an owner of your business's Google Business Profile (GBP), you can add users to the profile. Each user will get their own access and you won't need to share login information.

Google Business Profile Guides - Add or claim your Business Profile

By Conscious Commerce • July 29, 2025
When you add and verify your Business Profile, customers can find your business on Search and Maps. To make sure your business is eligible to show up on Google, verify your Business Profile . After you successfully add or claim your profile, you can control how your business information shows up on Google.  You can add or claim your business at no charge. If you have questions about profile verification, check the Business Profile community .

Google Business Profile Guides - Appealing Suspended or Disabled Profiles

By Conscious Commerce • July 29, 2025
Your Google Business Profile may be suspended or disabled for "not following Google's guidelines ". If you believe that it should be reinstated or that you have updated it to conform to the guidelines, you may submit an appeal. Submitting an Appeal Step 1: Prepare Your Evidence Once you begin your appeal process and open the evidence form, you will have 60 minutes to submit the form, or it will not be attached to your appeal. Evidence that you may be requested to attach includes things like your official business registration, a business license, and tax certificates. These documents must match the business name and address that you have listed on the Google Business Profile. Step 2: Submit Your Appeal Open the Google Business Profile appeals tool . If you’re signed in to the Google account related to the profile you want to appeal, select Confirm. To select a different account, select Switch account. Select the Business Profile that you want to appeal > Continue. The Google Business Profile appeals tool shows: The restricted profile The reason for the moderation action A link to the violated policy At the bottom right, select Submit Appeal. Optional: A prompt to submit evidence may appear. To strengthen your appeal, we highly recommend submitting evidence. To open the evidence form, after you submit your appeal, select Add evidence. Select Submit. Google will review your appeal and send you an email with a decision. Step 3: Check the Status of Your Appeal After you submit your appeal, you can stay aware of the status by doing the following: Open the Google Business Profile appeals tool . Make sure you’re signed in to the Google Account related to your Business Profile. Select the Business Profile for the appeal that you submitted. On the right, you’ll find the status of the appeal: Submitted Approved Not Approved Can't be appealed Eligible for appeal Optional Step 4: Request an Additional Review If your reinstatement request is denied, you may be able to request an additional review to prove your eligibility. In this review, you can submit more evidence that was not added to your original appeal. 

Google Business Profile Guides - Removing Duplicate Profiles

By Conscious Commerce • July 29, 2025
You can have only one Business Profile for each business. Multiple profiles for the same business may mislead your customers and are against Google's policies. If a profile is considered a duplicate, it won’t show on Google Search or Maps. Understand Why Profiles are Marked as Duplicates There are several reasons why a profile may be considered a duplicate: Existing verified profile: A verified profile already exists for the same business on Google. Same address: Multiple profiles have the same address. Different services: Multiple profiles exist for the same business that offer different services. You can refer to the following guidance to resolve situations with duplicate profiles.

Google Business Profile Guides - Managing Your Business Information

By Conscious Commerce • July 29, 2025
Your Google Business Profile houses a lot of important information about your company. Keeping this information up to date will help to ensure your clients can confidently make informed buying decisions. The areas we will go into in this guide are : Address Hours Service areas Description Social media links Attributes Categories