How Do You Achieve Huge Increase in Organic Traffic With The Right SEO Strategy
Why Your Google Ranking is Important and How You can Boost Your Ranking Results with the Right SEO Strategy - A Case Study Analysis of How One Business Has Seen a Huge Increase in Traffic Over a Relatively Short Time Frame
There are many businesses that do not take advantage of search engine optimization (SEO), and that’s to their detriment. So if you’re a business owner that has not used SEO for all your webpages, this case study will help to clarify the advantages that you are missing out on. Just one well-executed page can dramatically increase your organic traffic.
You want your website to attract as many eyes as possible and you want those visitors to stay on your page. Without a properly planned SEO strategy that incorporates the right keywords into your webpage or blog article, you simply will not be found and business that could have been yours will go to your competitors. Here’s how:
Increased Traffic
In this real example of a company that has taken advantage of the right SEO strategy and dozens of the most utilized keywords, we can see that from just one article the daily online traffic to their website exploded. Traffic was consistent and steady between January 1st, 2021 to June 30th, 2021, as evidenced by the orange line in the chart.
Then something happened. With the article published in mid-April, and after having a couple of months to develop some traction, organic traffic began to climb in a dramatic way. As the blue line indicates, from July 1st, 2021 to December 31st, 2021, there was a huge increase in the number of online visitors to their site. Where the number of daily visitors was once hovering between 50 and 130, again shown by the orange line, their well-performing article has increased that steady flow of traffic to range between 100 and 250 per day.
The Rise in Organic Traffic
As you can see in the table, the user acquisition number increased from the first half of the year to the second half by 74.51%. There were over 10,000 more visitors to the website between July and December than there were in the first six months of the year, which is quite a significant number.
Any business owner will tell you that the more traffic you have, the more opportunities there are to convert those visitors into paying customers. A 10,000 visitor head start can lead to a dramatic return through just half the year.
Value in Your Traffic
With such an increase in traffic through SEO and the right keyword placement, it’s easier for you to attract and close more business. As seen in the chart below, this company is now seeing organic traffic continuing to rise to over 6200 per month, with much of that increase in flow coming in the last six months, right after the article was published on their website.
But what’s even more important than the increase in organic visitors is the value that they bring to your business. In this case, the article ranks at the top of search results for 88 keywords, bringing organic traffic in at a rate of 96.75% on the top-performing webpage. This increased their value by a factor of 8 times.
On January 1st, 2021, this company’s organic traffic value was $1,000. So they would have been spending $1,000 on paid advertising to receive the traffic numbers they were seeing at that time. But as of December 31st, 2021, thanks to their top-performing article, they are seeing $8,000 worth of organic traffic.
This equated to an incredible year-over-year organic traffic increase of 1456.88% between 2020 and 2021.
And thanks to that huge bump in traffic and value, they are now internationally recognized as an authority on wine storage, which was the topic of the article. All this activity developed after the article was posted and in the six months that followed.
Results
Making the most of your online presence can create significant returns for your business in a relatively short period of time. By taking advantage of a solid SEO strategy that utilizes the right keywords and the proper keyword placement, your business can see the types of returns that the company in this case study continues to see today.
Schedule your consultation with a Local SEO specialist today and start your upward trajectory for your online business presence.
