Make Smarter Business Decisions with the Dragonfly and the Power of WHATSO

Carson Perkins • October 10, 2024

In today's fast-paced business environment, clarity is more essential than ever. But how can we ensure that the decisions we make are rooted in reality rather than assumptions? What if the key to success lies in the ability to see "what is so" and make decisions from a place of unbiased observation?


In this article, we’ll explore how adopting the value of WHATSO—grounded in clear observation and informed decision-making—can transform the way businesses operate. We'll also delve into the Dragonfly archetype and how it enhances this value, guiding businesses toward adaptability, transparency, and sustainable growth. Keep reading to see how these concepts can help your business sharpen its decision-making and thrive in an ever-evolving landscape.

The word whatso is written in green letters on a white background.

Defining the Value of WHATSO

WHATSO is all about clarity derived from pure observation, free of judgment or personal interpretation. It emphasizes the importance of seeing and acknowledging "what is so" in the present moment, allowing for accurate and unbiased communication. By honing this skill, businesses are better positioned to make informed decisions based on real data, not assumptions or emotions.


At CCC, WHATSO also serves as an acronym for our conscious values: Wealth, Happiness, Awareness, Transparency, Sustainability, and Oneness. These values guide our approach to both our work and relationships, ensuring we operate with integrity, clarity, and trustworthiness. Through the power of WHATSO, we embrace transparency, foster meaningful connections, and strive for positive, sustainable growth in all we do.


Using WHATSO in Business

Adopting WHATSO as a business value offers tangible benefits that go beyond just fostering clarity and integrity. By focusing on the power of observation, businesses can unlock deeper insights into their operations, their market, and their clients’ needs. This leads to more effective problem-solving, enhanced innovation, and better alignment with current trends and customer expectations.


Incorporating WHATSO into business practices means adopting a mindset that continuously seeks the truth of the situation, allowing businesses to adapt, evolve, and grow in ways that are authentic and sustainable.


Here’s how businesses can adopt WHATSO:


  • Focus on Observation: Encourage team members to practice mindful observation—paying attention to facts and reality as they are—before jumping to conclusions or making decisions.
  • Cultivate Unbiased Communication: Foster an environment where everyone feels safe to communicate openly and honestly.
  • Make Data-Driven Decisions: Base strategies, solutions, and decisions on verifiable data and current insights.
  • Reflect on Present Realities: Regularly reassess the current state of your business and market, and adapt your actions accordingly rather than relying on past patterns.


What is the Dragonfly Archetype and How is it Related to WHATSO?

The dragonfly archetype perfectly complements the value of WHATSO by emphasizing the significance of transparency and adaptability in business. Much like the dragonfly, which moves with agility and clarity, businesses that adopt this archetype are able to navigate their environments with a heightened sense of awareness and ease. They remain grounded in the present which allows them to make decisions based on what’s truly occurring.


Incorporating the Dragonfly archetype alongside the value of WHATSO encourages businesses to be adaptable in how they approach challenges. Just as the dragonfly can swiftly change direction, businesses embracing both of these concepts can pivot when necessary, respond quickly to changes in the market, and approach problems with a mindset that is informed by clear, unbiased observation. This adaptability, rooted in a foundation of transparency and clarity, creates opportunities for continuous growth, both for the business and its relationships with clients, employees, and stakeholders.


In practice, businesses that prioritize WHATSO and embody the Dragonfly archetype foster an environment where decisions are made based on real-time insights, collaboration is encouraged, and sustainable success becomes possible. This combination allows organizations to grow not just in revenue, but in trust, loyalty, and long-term impact.


Which Digital Marketing Channel Does This Support?

The value of WHATSO and the Dragonfly archetype directly relate to SEO, as both highlight the importance of clear, honest, and informed actions. In SEO, businesses that communicate openly through transparent content and practices naturally build stronger credibility and trust, both with search engines and users. This kind of openness allows companies to better understand their performance and adjust their strategies based on real insights.


MAP Local, our Local SEO platform, is a perfect tool for putting this into practice. It helps businesses optimize their local online presence by ensuring accurate business listings, managing reviews, and increasing visibility in local search results. MAP Local empowers businesses to take control of their local search presence, providing transparency into how they appear online and helping them stay competitive in their community.


By integrating the clarity of the Dragonfly with the precision of MAP Local, businesses can make smarter, more effective decisions that drive local growth and long-term success.


Ready to Take the Next Step?

If you're ready to enhance your local SEO strategy and embrace the clarity of WHATSO and the adaptability of the Dragonfly, book a call with us today. Let us show you how MAP Local can help your business thrive online.

A man and a woman are shaking hands while sitting at a table with a laptop.

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Table of Contents Notifications | Data Sharing | Advanced Settings

Google Business Profile Guides - Verification

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A man is taking a video with a camera.

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Google Business Profile Guides - Add or claim your Business Profile

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Google Business Profile Guides - Appealing Suspended or Disabled Profiles

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Your Google Business Profile may be suspended or disabled for "not following Google's guidelines ". If you believe that it should be reinstated or that you have updated it to conform to the guidelines, you may submit an appeal. Submitting an Appeal Step 1: Prepare Your Evidence Once you begin your appeal process and open the evidence form, you will have 60 minutes to submit the form, or it will not be attached to your appeal. Evidence that you may be requested to attach includes things like your official business registration, a business license, and tax certificates. These documents must match the business name and address that you have listed on the Google Business Profile. Step 2: Submit Your Appeal Open the Google Business Profile appeals tool . If you’re signed in to the Google account related to the profile you want to appeal, select Confirm. To select a different account, select Switch account. Select the Business Profile that you want to appeal > Continue. The Google Business Profile appeals tool shows: The restricted profile The reason for the moderation action A link to the violated policy At the bottom right, select Submit Appeal. Optional: A prompt to submit evidence may appear. To strengthen your appeal, we highly recommend submitting evidence. To open the evidence form, after you submit your appeal, select Add evidence. Select Submit. Google will review your appeal and send you an email with a decision. Step 3: Check the Status of Your Appeal After you submit your appeal, you can stay aware of the status by doing the following: Open the Google Business Profile appeals tool . Make sure you’re signed in to the Google Account related to your Business Profile. Select the Business Profile for the appeal that you submitted. On the right, you’ll find the status of the appeal: Submitted Approved Not Approved Can't be appealed Eligible for appeal Optional Step 4: Request an Additional Review If your reinstatement request is denied, you may be able to request an additional review to prove your eligibility. In this review, you can submit more evidence that was not added to your original appeal. 

Google Business Profile Guides - Removing Duplicate Profiles

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You can have only one Business Profile for each business. Multiple profiles for the same business may mislead your customers and are against Google's policies. If a profile is considered a duplicate, it won’t show on Google Search or Maps. Understand Why Profiles are Marked as Duplicates There are several reasons why a profile may be considered a duplicate: Existing verified profile: A verified profile already exists for the same business on Google. Same address: Multiple profiles have the same address. Different services: Multiple profiles exist for the same business that offer different services. You can refer to the following guidance to resolve situations with duplicate profiles.

Google Business Profile Guides - Managing Your Business Information

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Your Google Business Profile houses a lot of important information about your company. Keeping this information up to date will help to ensure your clients can confidently make informed buying decisions. The areas we will go into in this guide are : Address Hours Service areas Description Social media links Attributes Categories