Diabetech

Case Study

Health & Wellness Education

Client Background

Diabetech is the work of Justin Eastzer, a storyteller, podcaster, and advocate who’s carved out a unique space in the diabetes community by blending personal experience with a passion for technology. After being incorrectly diagnosed with type 2 diabetes, Justin turned to TikTok in search of clarity, a decision that ultimately led to the correct diagnosis of LADA (latent autoimmune diabetes in adults). That journey sparked a mission: to share what he learns about diabetes, tech, and health with others navigating similar paths.


With a professional background in Hollywood media and a previous tech-focused YouTube channel, Justin brings a polished, accessible lens to complex topics. His platform, Diabetech, serves as a trusted voice for the latest in diabetes tech, personal stories, and peer-driven learning. You can follow him at @diabe_tech on YouTube, TikTok, Instagram, Threads, and Facebook, or tune into The Diabetech Podcast on your favourite streaming platform.

Project Summary

Conscious Commerce Corporation (CCC) has been providing Justin with regular consulting services to strengthen and scale the Diabetech brand and digital presence. Through monthly sessions with Brandon, our founder and president, and Tyler, our SEO expert, the goal has been to refine Diabetech’s content strategy, improve visibility, and create more cohesive experiences across all channels.


Whether it’s through tailored SEO guidance, audience targeting strategies, or content planning, our focus is on supporting Justin’s vision and making sure his insights reach the people who need them.

Client Background

Diabetech is the work of Justin Eastzer, a storyteller, podcaster, and advocate who’s carved out a unique space in the diabetes community by blending personal experience with a passion for technology. After being incorrectly diagnosed with type 2 diabetes, Justin turned to TikTok in search of clarity, a decision that ultimately led to the correct diagnosis of LADA (latent autoimmune diabetes in adults). That journey sparked a mission: to share what he learns about diabetes, tech, and health with others navigating similar paths.


With a professional background in Hollywood media and a previous tech-focused YouTube channel, Justin brings a polished, accessible lens to complex topics. His platform, Diabetech, serves as a trusted voice for the latest in diabetes tech, personal stories, and peer-driven learning. You can follow him at @diabe_tech on YouTube, TikTok, Instagram, Threads, and Facebook, or tune into The Diabetech Podcast on your favourite streaming platform.

Project Summary

Conscious Commerce Corporation (CCC) has been providing Justin with regular consulting services to strengthen and scale the Diabetech brand and digital presence. Through monthly sessions with Brandon, our founder and president, and Tyler, our SEO expert, the goal has been to refine Diabetech’s content strategy, improve visibility, and create more cohesive experiences across all channels.


Whether it’s through tailored SEO guidance, audience targeting strategies, or content planning, our focus is on supporting Justin’s vision and making sure his insights reach the people who need them.

Project Details

VALUE

AWARENESS

Awareness is acquiring complete knowledge & understanding of how your whole operation operates as well as accessing business intuition for key decision making.

ARCHETYPE

THE EMPEROR

The Emperor is about empowerment. The Emperor's acute business sense can be a message about the need for organization and planning. If you want to achieve results then ensure that you are not just focusing on tasks without an end goal in mind. Like any entrepreneur, he would tell you that goals need to be specific and actionable.

IMPACT

EDUCATION

Education in commerce involves promoting knowledge sharing, skill development, and learning opportunities within organizations and communities. It includes both formal education and continuous learning initiatives.

Platforms & Services

Business Consulting

Through ongoing monthly consulting, CCC provides Justin & Diabetech with strategic insights across digital channels, content planning, and website optimization. The consulting relationship has been built around clarity, consistency, and aligning efforts to strengthen Diabetech’s brand as a trusted voice in the diabetes tech space.

YouTube

YouTube plays a key role in Diabetech’s ecosystem. As a natural extension of Justin’s storytelling background, the channel serves as a high-engagement platform for product reviews, tech explainers, and personal experiences. 

Solution & Key Outcomes

The collaboration with Diabetech has focused on setting up a stronger digital foundation, with the website positioned as the central hub for content, resources, and engagement. 


Since partnering with CCC, Diabetech has seen growth in search engine visibility, with a notable increase in SERP impressions. The newsletter has also become a more consistent and high-value channel, reinforcing the site’s role as a core part of the audience experience.

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My newsletter is stronger because of them and my website is too - my SEOs are growing with each of their instructions and Im excited to see what else we can strengthen and grow.  


Justin Eastzer, Founder @ diabetech.info

CCC's Client Endorsement

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Working with Diabetech has been a uniquely rewarding partnership. Justin brings a rare combination of authenticity, creativity, and clarity to every conversation. His ability to take complex topics and make them accessible is what makes Diabetech such a powerful presence in the diabetes tech space. We're proud to support his work and look forward to what’s ahead.

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