Canadian Thoroughbred Horse Society
(CTHS)
The partnership between the Canadian Thoroughbred Horse Society (CTHS) and CCC focuses on empowering the organization to better serve its members and meet the evolving needs of the thoroughbred industry. By providing tools and support that streamline operations and enhance accessibility, CCC enables CTHS to promote sustainable breeding and ownership of thoroughbreds across Canada. This collaboration strengthens CTHS’s ability to support breeders, manage key programs, and uphold their commitment to the industry. Together, CTHS and CCC are driving progress in the equine community while ensuring a thriving future.
Challenge
When the Canadian Thoroughbred Horse Society (CTHS) began their partnership with CCC, they brought several key requirements for their website(s) so that it would meet the needs of their diverse membership and the growing demands of the industry:
- An Easy-to-Use Platform: The varying levels of tech knowledge and confidence among users meant a platform that was intuitive and accessible for everyone was imperative.
- Regional Flexibility: With local chapters spread across Canada a website that could function as a template while allowing for local customization would be required.
- Yearling Sales Functionality: An integration was needed that could handle annual yearling sales and offer a seamless experience for both buyers and sellers.
- eCommerce Integration: Additionally, an eCommerce platform capable of managing memberships, horse registrations, and payments online was requested.
CCC's Solution
To meet the unique needs of the Canadian Thoroughbred Horse Society (CTHS), CCC developed the following tailored set of solutions designed to address their challenges and provide long-term value:
On-Brand Website Built for Simplicity and Performance
We created a professional, fully customized website using MAP Web, our intuitive drag-and-drop editor. As part of the website creation plan, we included initial training sessions to empower the CTHS team to manage and update their site confidently. This website was then used as a template to build the subsequent regional sites.
Ongoing Support with a MAP Support Plan
To ensure the website continues to meet their needs, CTHS also purchased a MAP Support Plan. This plan offers ongoing technical support, training, updates, and troubleshooting assistance, giving them peace of mind and a reliable partner for their digital operations.
Custom Widget Development for Yearling Sales
A unique widget was developed to handle the intricacies of CTHS’s annual yearling sales. This tool streamlines the process, allowing them to manage listings skillfully while providing a seamless experience for buyers and sellers alike.
Integrated eCommerce Solution
Finally, we integrated MAP eCom into the website. This robust platform integration handles memberships, horse registrations, and payments securely and efficiently, making transactions smooth and straightforward for users.
These solutions not only addressed CTHS’s immediate needs but also provided a scalable, future-ready foundation to support their growth and evolving goals.
The numbers you need to know
900k
Page Views
6k
Conversions
2k
Listings
E4 Impact - Environment
What does it mean to impact the environment?
Environmental impact in commerce involves promoting sustainable practices, reducing ecological footprints, and addressing climate change and environmental challenges. It includes initiatives for conservation, renewable energy, and responsible resource management.
How does CTHS & CCC’s partnership impact the area of the environment?
Through our partnership with the Canadian Thoroughbred Horse Society (CTHS), CCC empowers the organization to promote sustainable practices within the thoroughbred breeding industry. By providing tools and systems that streamline operations, CTHS is better equipped to support breeders in adopting responsible resource management and environmentally conscious practices. This collaboration enables CTHS to focus on reducing the industry’s ecological footprint and encouraging conservation efforts, ensuring a sustainable future for Canadian thoroughbreds.
Why Partner with CCC?
Tailored Expertise
Our deep understanding of industry-specific needs allows us to create customized solutions that address unique challenges and opportunities.
Sustainability & Innovation
By committing to sustainable practices and offering cutting-edge technology, we allow our partners to focus on the bigger picture.
Collaborative Growth
Through strong partnerships, CCC empowers organizations to thrive while contributing to shared success and long-term industry development.
