Our Digital Marketing Blog

Avoid these 5 common mistakes Calgary businesses make when hiring a digital marketing agency. Learn how to choose wisely and maximize your marketing investment.

What is Google Analytics? Learn how GA4 tracks website & app data, reveals audience behaviour, and powers smart marketing decisions.

Do Google reviews help SEO? Yes, learn how star ratings, fresh feedback, and responses improve visibility, trust, and click‑throughs today.

What is integrated marketing? Discover how unified messaging across channels boosts brand consistency, engagement, and results.

Optimize your Google Business Profile to boost local search visibility on Google Search and Maps. Learn key features, SEO benefits, and best practices.

We recently completed a website migration for Oak Bay Family Chiropractic Centre , moving them from Perfect Patients to MAP Web . Along with the migration, we gave their site a fresh, modern look with a cleaner layout and clearer navigation to make it easier for visitors to find what they need. The services were reorganized to better highlight what they offer, and stronger calls-to-action were added to encourage bookings and inquiries. We also improved mobile responsiveness so the site works smoothly on any device. The new site is easier for Oak Bay Family Chiropractic Centre to manage internally and reflects their brand more consistently with updated colours, fonts, and design elements.

OS Systems Ltd. came to us with the goal of updating their brand to reflect who they are today. Their old branding lacked cohesion, depth, and a strong identity and their digital presence especially the website, wasn’t telling the right story. Branding Direction To help reach this goal we set out to create a bold but approachable brand that clearly communicated professionalism, innovation, and trust. The new identity started with a new logo: a stylized “O” embedded with wiring, circuitry, and a lock icon. This not only made the logo recognizable, but also reinforced OS Systems’ role in delivering smart, integrated security solutions. To support the new look, we introduced: A tech-forward iconography set A colour palette built around blues and teals (trust, safety, innovation) Clear, confident typography using Poppins for body and Oswald for the tagline A refreshed brand statement: Custom Security Solutions, summarizing their commitment to personalized, high-tech protection

Explore how AI technologies like ChatGPT and Microsoft Copilot are transforming business operations, enhancing productivity, and the ethical considerations involved.