MAP Platform Recap. Features You Need to Know About

Last year saw a whirlwind of change in digital marketing, and the MAP Platform took that opportunity to make robust updates. At CCC, one of our conscious values is sustainability, and our goal in continually improving our platform offerings is to give your business a more sustainable, integrated strategy for growth. Keep reading to explore the biggest MAP platform updates from 2025.

MAP Web made major improvements focusing on flexibility, scalability, and creative control. The upgrades made can be categorized into three major areas: design flexibility, apps & integrations, and content management.

Design Flexibility

• Site-Wide Features
• Added color-change-on-scroll controls
• Launched direct drag-and-drop media replacement on the canvas
• Expanded button styling options, including custom icons
• New global page width settings
• Hover animations are now available for columns, sections & more
• Navigational Flexibility
• New hamburger menu options & customization
• More header scroll effects
• Mega Menu is now a native feature of all sites using Editor 2.0
• Widget Improvements
• Advanced Tabs widget now supports richer media options
• Advanced Accordion widget supports images and buttons

Apps & Integrations

• CRM Apps
• HighLevel
• Zoho
• PipeDrive
• Salesforce
• General Business & eCommerce Integrations
• Judge.Me
• Cloud Campaign
• Authorize.net Payments

Content Management

• Increased Blog Control
• Bulk delete or unpublish blog posts
• Publish date formats now align with site language settings
• Cleaner, more intuitive blog management experience
• AI Website Management
• Copilot integration allows conversational site management and actions
• API Improvements
• Flexible refresh schedules for external collections
• Expanded API access to the Media Library

AI Solutions & Integrated Engagement Marketing

MAP Chat doubled down on AI and integrations to support both customer engagement and lead generation. The focus was on building a single ecosystem that supports conversations from first touch to conversion.

AI Chat Solutions

• 24/7 availability through an AI-powered chatbot
• Ability to answer more complex questions by indexing public websites and PDFs
• Suggested canned responses to speed up reply times
• Customer profiles powered by Copilot for added context
• Dedicated AI inbox and reporting to monitor agent performance

eCommerce Integration Updates

• BigCommerce
• Preview your customers’ carts and order history directly in your chat window 
• Shopify
• Add a chat widget on your checkout and/or thank you pages

A More Intelligent Operations Tool

MAP Meet evolved into a more intelligent operations tool, driven by AI-powered scheduling and communication support. There are two key tools you should be aware of: BizAI Agentic & MAP Meet’s dedicated AI receptionist.

BizAI Agentic Features

• Draft responses to client inquiries
• Analyze availability and suggest meeting times
• Generate pricing estimates based on client needs

AI Receptionist Capabilities

• Answer calls 24/7
• Use & understand conversational dialogue
• Qualify leads and capture key information
• Assist with booking appointments
• Connect to your business information to provide accurate answers
  

Strengthened Integration & Security

MAP Mail made meaningful strides by blending AI creativity with stronger integrations and security. 

AI Upgrades

• Generate subject lines, preheader text, and email variations quickly using AI

Strengthened Integration

• New CRM connections with Salesforce and HubSpot
• Easily access your creative designs with Canva’s integration
  

Platform Expansion, Increased Control & Clearer Reporting

Last but not least, MAP Social’s updates focused on control, platform expansion, and clearer reporting. 

Control & Flexibility

• Customize your weekday start to reflect your work week (start your calendar week on Sunday or on Monday)
• Media validation & customization per profile is now available on scheduled & draft posts
• Example: If you need to make a small edit to a scheduled Instagram post without changing the Facebook version, you won’t have to delete and restart

Platform Expansion

• Connect your Threads, TikTok, and Bluesky accounts directly through our client connect portal.
• No more sharing passwords to have them added to your MAP Social account!

Clearer Reporting

• Facebook
• Replaced the “fans” metric with a more accurate “followers” metric
• Added Reels-specific performance metrics
• API updates now better reflect native Meta Business data
• LinkedIn
• Follower growth is no longer aggregated into a single day
• Post reports include direct links for quick access to each post

Make 2026 Unforgettable with the MAP Platform

The 2025 MAP Platform updates show a clear direction forward: more intelligence, more flexibility, and better visibility across every touchpoint. Each new or improved feature was designed to give your business more control over marketing, communication, and customer experience without adding complexity. The best way to understand the impact is to see these features in action. Book an account review to walk through what is new and how it applies to your goals. 

Want to give another MAP Platform a try?  Request a free trial.