December 2022 Company Update

1. Maximize your opportunity to improve your brand's reputation by staying focused on acquiring Google Business Profile reviews. Incentivize staff members to obtain as many as possible. Use QR codes for easy and direct linking to the review feature and strongly encourage customers to add photos. With increased sales volume during the busy retail season take advantage of increasing your GBP reviews.
2. Refresh your online storefront with updates to products, related products, product photos, descriptions and category descriptions. Place a few test orders to make sure everything is running smoothly. When running a promotion please stay consistent across all of your channels, it's hard enough to create a compelling offer so when you do, keep the visuals, messaging and process all the same on social, email, web and in-store.
3. Build your list right now and use it! Not enough small businesses use email marketing consistently to generate new business. Don't just send an email last minute looking for a sale! Nurture relationships, engage the audience and create more loyalty through email marketing. It's one of my all-time favourite digital marketing channels. Offer customers an opportunity to win a gift card or value-added benefit for joining AND remaining on the list. Each month draw one winner. Announce it on social to attract social followers to join the list. 

If you want to learn more on how you can enhance your performance, book a free consultation with Brandon now, to talk about your digital marketing needs!