May 2016 Conscious Commerce Update - Google Adwords Calgary
Conscious Commerce • May 31, 2016
We are continually increasing our focus on providing award winning Integrated Marketing Solutions and Campaigns for our small business clients throughout the year. Recently, we have become aGoogle Adwords, adwords marketing Calgary Certified Partner and can now formally provide paid search campaigns into our existing mix of solution offerings. We have a specialization within the AdWords platform on mobile advertising.
We recently launched a series of five Integrated Marketing Demo Websites that you can view. They showcase the power of our platform and partner products all tied into one integrated digital presence. Have a peak and let us know what you think below.
What is a Active Sync Active Sync is a tool that helps you to keep your most important listings accurate and push out updates when you need to. Listings have changed over the last decade. Searchers used to use hundreds of different sites to discover local businesses. However, now just a few key listings dominate; Google Business Profile (formerly Google My Business), Facebook, Apple Maps and Bing. These listings have become the key sites that consumers actually use to discover, evaluate and engage with a brand. Active Sync helps you to take care of those important listings all in one place, making sure they are accurate and up-to-date.
Table of Contents What is a Google Business Profile Audit | Summary & Insights | Keywords
Table of Contents What is a Local Search Audit | Summary | Links & Authority | Rank Tracker | Local Business Listings | Reviews & Ratings Google Business Profile | On-Site SEO | Social Channels | Appendix | Local Search Glossary
What is a Local Search Grid? The Local Search Grid can show you where your business is ranking on a more granular level. Instead of giving you an overall ranking for your whole city, the grid shows where you rank from one neighbourhood to the next.
Table of Contents What is Local Rank Tracker | Overview | Positions | Ranking Table | Keyword Groups | Competitors
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website
Get Reviews campaigns make it easy to generate more customer reviews. You can create custom email, SMS, or kiosk based campaigns to contact your customers and invite them to give feedback on your service, then direct them to your chosen sites to submit reviews.
Once complete, a ‘Monitor Reviews’ Reputation Manager report (or simply, a ‘Monitor Reviews’ report) will look like this:
What is Reputation Manager? Reputation Manager is the part of MAP Local dedicated to managing your online reputation. In the past, it’s been difficult for online marketers to influence online reviews. After all, marketers don’t typically have face-to-face interactions with customers, and rarely dictate processes around customer interactions — this is why Reputation Manager was built. The platform sends intelligent review invites to customers, providing the business with the best possible chance of receiving new online reviews that fit in the top review sites’ guidelines. It also gives detailed reporting and customer feedback for internal reporting, which helps you to develop your business over time.
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