Case Study For Pandora: Growth by 33,133%

  • By Conscious Commerce
  • 20 Jun, 2016

June 2016 Case Study

 Company: Pandora - LHJV  |  Web: www.canadiancharms.com

What services are you currently using?

vCita, Constant Contact and DudaOne

What challenges in your business influenced you to look for a solution?

Communicating and reaching out to our clients in a digital age without an online purchasing option. We are still brick and mortar and we needed to be reaching out and clienteling through digital means. 

Did you have a previous solution that could no longer meet your company’s needs? If so, how did your needs change?

We were just using Constant Contact at a very basic level and wanted to increase and develop our usage.

Why did you choose to work with Conscious Commerce?

We heard Brandon Klayman speak at a conference and realized that we could do much more than we first realized with Constant Contact.

What did you find most attractive about our company and/or solution?

  • Create more professional looking eblasts & communications
  • give our clients the ability to email us  during major events


What benefits have you experienced from working with us?

  • increased user engagement
  • offer our clients the ability to book appointments  through a professional looking platform
  • increase knowledge & skill for the back end of all 3 platforms

What results have you seen from implementing our solution?

During our March bracelet event we were able to book 525 appointments in 6 of our locations over a 18 day period. We are increasing our ability to communicate with our clients. We had clients email us when they are away and they appreciate of the ability to communicate with us. Almost 30 appointments per day were booked by vCita Live Site.

Describe the change in results that you achieved through using Duda Websites?

We will be transitioning to the Duda One web platform from WordPress to become our main website. We are doing this so that we can have control of the site and because it is so user friendly we are able to update it often and view the analytics. I do not have access to the analytics from the previous website.

Describe the change in results that you achieved through using Constant Contact?

We have been able to take our click through rate from .03% to 9.97% . An increase in clicks-through growth by 33,133%
Our average clicks per campaign went from 6 to 241, a growth of 3917% increase in clicks per campaign sent.

Describe the change in results that you achieved through using vCita?

Using vCita has completely transformed our ability to clientele. We have gone from using paper and binders to moving our clientele services completely online using the vCita Live Site platform.

What business processes does our solution enhance? Does it save you time or money?

This saves us both time and money. We are able to now effectively & efficiently communicate. We only need one person to update all 3 sites and we'll be able to save by not contracting out some services.

Please describe your overall experience in working with Conscious Commerce:

We have fully enjoyed working with Conscious Commerce. It's been educational, informative and is helping us drive our business in new and innovative ways. The team at Conscious Commerce has gone over and above and we would highly recommend them to anyone looking to grow their business!!!


The Challenge:

PANDORA, a world-renowned designer of hand-finished contemporary jewellery, was having trouble communicating and reaching out to their clients in a digital age without an online purchasing option.  After hearing Brandon Klayman, founder of Conscious Commerce, speak at a conference PANDORA knew they could do much more than they first realized.

“We are still brick and mortar and we needed to be reaching out and clienteling through digital means” explains Melissa Heerebout, PR Manager at PANDORA.  “We were just using Constant Contact at a very basic level and wanted to increase and develop our customer engagement.”

The Strategy:

After meeting with numerous people from PANDORA, Conscious Commerce recommended an Integrated Marketing Solution that has worked well for their other clients.  Conscious Commerce created a microsite that easily displays all of the store's contact information.  In addition, they utilized an online scheduling tool allowing their website visitors and email recipients to book time for a Jewellery Consult.  vCita would allow their online visitors to easily pick a time that works well for them and to skip the line at the time of their store appointment.  Conscious Commerce also implemented a complete redesign of their current Constant Contact email to highlight these specific Calls to Actions.

The Results:

Melissa explains the incredible results that they achieved:

  • “During our March bracelet event we were able to book 525 appointments in 6 of our locations over a 18 day period. Almost 30 appointments per day were booked by vCita Live Site.  We are increasing our ability to communicate with our clients. We had clients email us when they are away and they appreciate of the ability to communicate with us. ”

  • “Through Conscious Commerce’s email design and recommendations we have been able to take our click through rate from .03% to 9.97% . An increase in clicks-through growth by 33,133%.   Our average clicks per campaign went from 6 to 241, a growth of 3917% increase in clicks per campaign sent.

  • “This Integrated Marketing Solution has helped save us both time and money. We are able to now effectively & efficiently communicate. We only need one person to update all 3 sites and we'll be able to save by not contracting out some services.”

  • We will be transitioning to the Duda One web platform from WordPress to become our main website. We are doing this so that we can have control of the site and because it is so user friendly we are able to update it often and view the analytics. I do not have access to the analytics from the previous website.”


PANDORA has now implemented Brandon’s strategy into 11 of their PANDORA stores with remarkable success.  Melissa said, “We have fully enjoyed working with Conscious Commerce. It's been educational, informative and is helping us drive our business in new and innovative ways. The team at Conscious Commerce has gone over and above and we would highly recommend them to anyone looking to grow their business!!!”

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Conscious Commerce continues to create measurable results for our clients as we are still the #1 Rated Partner Worldwide with Constant Contact, three years strong out of over 10,000 other solution providers.  Our focus is on delivering dynamic and engaging websites that drive desirable outcomes, coupled with email marketing and live site engagements.  

We recently experienced another digital marketing victory for a world class client Pandora, the jewelry company.  They moved forward with our all-in-one Integrated Marketing Solution where we delivered an increase in measurable engagements through clicks by 33,133% within the email marketing channel.  Yes you read that correctly, and we can help you too! Read the case study on our blog .  

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