CCC Reconnects with CfPIE for Second In-Person Visit

Conscious Commerce • April 8, 2022

We usually meet and work with our clients remotely, but we always enjoy meeting them in person, too. Face-to-face meetings add an extra element of human connection that deepens the relationship between ourselves and the companies we’re growing with our marketing services.

Three men and a woman are posing for a picture together

Recently, we met with one of our long-time clients, CFPIE, a leader in life science training. Even better, we are now tasked with developing a new image for the company and repositioning its overall messaging. 


It had been a while since we met the CFPIE team in person, plus we still hadn’t met an important director. So we picked a top-tier steak house and met for a meal and brainstorming session.


Good Steak and Enhanced Services

It had been two years since our last in-person meeting. So, we met at Caesar’s Steak House to discuss expanding our partnership. What followed was a fruitful conversation with an overall great dynamic and energy of collaboration followed. 


Mark, Nathan, La, and Brandon were all present for the strategy session/steak feast. It was our first time meeting Nathan, CFPIE’s director of operations. His input was invaluable and helped us further understand how we can revitalize the company’s brand and messaging going forward.


A Reputable Company Needing to Reposition its Messaging

CFPIE has an impeccable reputation within its industry. It offers specialized training classes and certifications related to the pharmaceutical, biotech, and medical device industries. Without a doubt, CFPIE has forged a reputation for quality over 20 years of operation. Companies within its serviced industries know the caliber of CFPIE’s courses and regularly enroll their employees in their courses. 


Yet, even established and respected brands sometimes need to reposition their brand and unite their messaging. CFPIE approached us to discuss expanding our partnership and taking on a more significant role in revitalizing its brand and enhancing its messaging with our managed service engagement. 


It was an excellent opportunity to meet face-to-face. Both companies agreed and met for a fantastic meal. In between bites, we explained to CFPIE’s management team how our managed services focus on integrating all of its marketing efforts under one roof. 


Managed Marketing Services That Enable Meaningful Growth

Our managed services determine which marketing channels to target, and then we put together coordinated campaigns that deliver a unified message to potential customers across all marketing channels. 


Even though we already knew a lot about CFPIE and what they offer, the meeting helped us dive deeper into what they envision for the company’s future image and what they wish to convey with its messaging. 


We’re excited to help breathe new life into CFPIE’s image and messaging with our managed marketing services. Are you looking to revisit and revitalize your company's image?
Schedule a digital marketing meeting with our marketing experts today to discover how we can help.

A map of a city with green circles on it showing ranking position.
By Conscious Commerce June 11, 2025
What is a Local Search Grid? The Local Search Grid can show you where your business is ranking on a more granular level. Instead of giving you an overall ranking for your whole city, the grid shows where you rank from one neighbourhood to the next. 
A graph showing the average Google position
By Conscious Commerce June 11, 2025
Table of Contents What is Local Rank Tracker | Overview | Positions | Ranking Table | Keyword Groups | Competitors
A screenshot of the customer reviews widget
By Conscious Commerce June 10, 2025
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website
By Conscious Commerce June 10, 2025
Get Reviews campaigns make it easy to generate more customer reviews. You can create custom email, SMS, or kiosk based campaigns to contact your customers and invite them to give feedback on your service, then direct them to your chosen sites to submit reviews.
A dashboard with a graph and two circles on it
By Conscious Commerce June 10, 2025
Once complete, a ‘Monitor Reviews’ Reputation Manager report (or simply, a ‘Monitor Reviews’ report) will look like this:
A screenshot of the customer reviews page on google
By Conscious Commerce June 10, 2025
What is Reputation Manager? Reputation Manager is the part of MAP Local dedicated to managing your online reputation. In the past, it’s been difficult for online marketers to influence online reviews. After all, marketers don’t typically have face-to-face interactions with customers, and rarely dictate processes around customer interactions — this is why Reputation Manager was built. The platform sends intelligent review invites to customers, providing the business with the best possible chance of receiving new online reviews that fit in the top review sites’ guidelines. It also gives detailed reporting and customer feedback for internal reporting, which helps you to develop your business over time.
By Conscious Commerce May 30, 2025
Lock in 15% savings for life on any Robly email marketing subscription. This exclusive offer ensures you get top-notch email marketing tools at an unbeatable value, helping your business connect with audiences while keeping costs down.  Book a complimentary consultation to get started!
The word business is written on wooden blocks in front of a google logo
By Tyler Goddard May 29, 2025
Optimize your Google Business Profile to boost local search visibility on Google Search and Maps. Learn key features, SEO benefits, and best practices.
The website for Oak Bay Family Chiropractic Centre
By Conscious Commerce May 22, 2025
We recently completed a website migration for Oak Bay Family Chiropractic Centre , moving them from Perfect Patients to MAP Web . Along with the migration, we gave their site a fresh, modern look with a cleaner layout and clearer navigation to make it easier for visitors to find what they need. The services were reorganized to better highlight what they offer, and stronger calls-to-action were added to encourage bookings and inquiries. We also improved mobile responsiveness so the site works smoothly on any device. The new site is easier for Oak Bay Family Chiropractic Centre to manage internally and reflects their brand more consistently with updated colours, fonts, and design elements.
A screenshot of a website for OS Systems Ltd. that says leave nothing to chance.
By Conscious Commerce May 7, 2025
OS Systems Ltd. came to us with the goal of updating their brand to reflect who they are today. Their old branding lacked cohesion, depth, and a strong identity and their digital presence especially the website, wasn’t telling the right story. Branding Direction To help reach this goal we set out to create a bold but approachable brand that clearly communicated professionalism, innovation, and trust. The new identity started with a new logo: a stylized “O” embedded with wiring, circuitry, and a lock icon. This not only made the logo recognizable, but also reinforced OS Systems’ role in delivering smart, integrated security solutions. To support the new look, we introduced: A tech-forward iconography set A colour palette built around blues and teals (trust, safety, innovation) Clear, confident typography using Poppins for body and Oswald for the tagline A refreshed brand statement: Custom Security Solutions, summarizing their commitment to personalized, high-tech protection
More Posts