CCC Reconnects with CfPIE for Second In-Person Visit

Recently, we met with one of our long-time clients, CFPIE, a leader in life science training. Even better, we are now tasked with developing a new image for the company and repositioning its overall messaging. 

It had been a while since we met the CFPIE team in person, plus we still hadn’t met an important director. So we picked a top-tier steak house and met for a meal and brainstorming session.

Good Steak and Enhanced Services

It had been two years since our last in-person meeting. So, we met at Caesar’s Steak House to discuss expanding our partnership. What followed was a fruitful conversation with an overall great dynamic and energy of collaboration followed. 

Mark, Nathan, La, and Brandon were all present for the strategy session/steak feast. It was our first time meeting Nathan, CFPIE’s director of operations. His input was invaluable and helped us further understand how we can revitalize the company’s brand and messaging going forward.

A Reputable Company Needing to Reposition its Messaging

CFPIE has an impeccable reputation within its industry. It offers specialized training classes and certifications related to the pharmaceutical, biotech, and medical device industries. Without a doubt, CFPIE has forged a reputation for quality over 20 years of operation. Companies within its serviced industries know the caliber of CFPIE’s courses and regularly enroll their employees in their courses. 

Yet, even established and respected brands sometimes need to reposition their brand and unite their messaging. CFPIE approached us to discuss expanding our partnership and taking on a more significant role in revitalizing its brand and enhancing its messaging with our managed service engagement. 

It was an excellent opportunity to meet face-to-face. Both companies agreed and met for a fantastic meal. In between bites, we explained to CFPIE’s management team how our managed services focus on integrating all of its marketing efforts under one roof. 

Managed Marketing Services That Enable Meaningful Growth

Our managed services determine which marketing channels to target, and then we put together coordinated campaigns that deliver a unified message to potential customers across all marketing channels. 

Even though we already knew a lot about CFPIE and what they offer, the meeting helped us dive deeper into what they envision for the company’s future image and what they wish to convey with its messaging. 

We’re excited to help breathe new life into CFPIE’s image and messaging with our managed marketing services. Are you looking to revisit and revitalize your company's image? Schedule a digital marketing meeting with our marketing experts today to discover how we can help.