Google Business Profile Guides - Managing Reviews

Conscious Commerce • July 29, 2025

Reviews are one of, if not the most critical parts of your Google Business Profile. Google Reviews enhance local SEO and build trust, driving visibility, clicks, and credibility. As a local business you should be encouraging all your happy customers to leave detailed reviews, with photos and videos whenever possible.


Managing Reviews


Read & Reply to Reviews

  • Go to your Business Profile.
  • Click Read reviews.
  • Next to the review you want to reply to, click Reply.
  • In the dialog box, enter your reply.
  • Click Reply.


Important: Make sure you reply to all reviews both positive and negative, thanking the reviewer for their feedback and offering insights or solutions if necessary. Prospective clients may be influenced by the way you interact with others, especially those who are critical of you.


Edit or Delete Your Reply

  • Go to your Business Profile.
  • Click Read reviews.
  • Under the reply you want to edit, click Edit
  • If you want to delete your reply, Click Delete > Delete.
  • In the dialog box, edit your reply.
  • Click Update.


Report a Review

If you find a review on your Business Profile that violates Google policies, you can report it for removal, but only those that violate Google policies are eligible for removal.


  • Go to your Business Profile.
  • Click Read reviews.
  • Next to the review you want to report click the report review icon (stop sign with a !  inside).
  • Indicate why you are reporting the review.
  • Click Send report.


If a flagged review doesn’t qualify for removal, submit a one-time appeal.


  • Go to the Reviews Management Tool.
  • If the email address shown is the one associated with your Business Profile, click Confirm.
  • If you want to manage reviews for a Business Profile associated with another email, click Switch account.
  • Select your business.
  • Click Continue  > Check the status of a review I reported previously and appeal options > Continue.
  • At the bottom, click Appeal eligible reviews.
  • Select the reviews you want to appeal.
  • You can select up to 10 reviews.
  • Click Continue > Submit an appeal.
  • In the new tab, fill out the form.
  • Click Submit.

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