How to Use Your Blog to Promote Your Business

Today’s digital consumers want more than textboxes and the occasional picture. They want value-added content that caters to them through all stages of the customer journey.

And when it comes to content marketing, there’s nothing more powerful than your blog. In fact, a blog can completely transform your online brand by informing, inspiring, and converting website visitors to customers as they interact with your business.

In this blog, we’re going to cover why a blog isn’t optional today, as well as a few actionable steps you can take to turn blogging into a powerful marketing tool for your business.

Why Your Business Needs a Blog More Than Ever

Blogs are value-added content that combines text, graphics and brand presence all in one. It exposes your brand to a wide range of readers in a variety of popular online tools.

Most often, this type of content marketing uses relevant topics and reading material that your particular target demographic is interested in. This strategy as the Content Marketing Institute defines, involves “…a strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”

If that’s not convincing enough, the success of content marketing has shown to deliver real results. According to HubSpot and DemandMetric, they noted a fifty-five percent increase in website visitors and a sixty-seven percent jump in monthly leads. Overall, the sites saw thirteen times more return on investment (ROI) using this online marketing tactic.

Benefits of Blogging for Business

The advantages of blogging in the modern age seem obvious. However, here are some of the biggest benefits for your business. 

Driving Traffic to Your Website 

You put a lot of effort into creating your website, it’s time to optimize it with a blog. Businesses can strengthen their social reach with blog content and drive new website visitors to their site through a variety of social channels and search engine links. 

Using email newsletters to drive more traffic to new pieces of content is another effective tactic businesses use to stay connected with their audience. 

Ultimately, the more content you put out for your desired audience to read, the more of this target demographic will end up on your pages, which will result in more organic traffic.

Blogs Convert Traffic into Leads 

The more exposure and quality engagement online consumers have with your website, the more opportunities you have to convert that website buzz into leads. An effective and relevant blog post is always working double time. It’s providing the content your audience is interested in reading and is leading prospective customers to take action in accordance with your marketing purposes. 

The way this works is straightforward: Just add a lead-generating call-to-action to every blog post. Every time you get a reader onto your site, you want them to make actionable decisions so having a call-to-action button is how you turn your website traffic into leads for your sales team.

Blogging Drives Long-Term Results 

The best business blogs answer common questions their readers and customers want to be answered. If you consistently create valuable content or articles for your target audience, they will be more likely to gravitate to your brand as an industry leader. With more online engagement, your audience and other emerging companies see you as authorities in your particular market space and it’ll become easier to gain relevant links.

A Blog Helps with Link Building 

Backlinks or inbound links are one of the two hundred factors considered by the Google algorithm when evaluating sites for their position on the SERP (search engine results page). Many experts believe backlinks to be the third most important element in search engine optimization (SEO). And believe it or not, small business owners often overlook this critical component.

These backlinks are the gateway that potential customers and other companies in similar industries will look to for valuable information and answers. 

Blogs Increase Social Media Presence 

Blogging for your business also helps you get discovered via social media. Every time you create a new post, you're creating content that people can share on various social networks like Instagram, Twitter, LinkedIn, Facebook, Pinterest. This marketing strategy helps expose your business to a new audience that could lead to actual sales or brand-loyal customers later down the line.

In a sea of information overload and content dumping, creating this value-added blog content helps keep your social media presence going and in the feed of audiences everywhere.

Tips for Promoting your Business Through Your Blog

Now that you know the most prominent benefits of blogging, it’s important to implement this value-added content marketing effectively. 

Here are a few tips for getting you started: 

Follow SEO Rules To Increase Your Blog’s Search Visibility

Aside from the actual content of your blogs, utilizing the technical aspects of content promotion can make all the difference. Search Engine Optimization (SEO) improves your blog’s chances of appearing on search engine result pages for relevant queries. Using tactics like keywords, layout guidelines, and including short customized links are just a few strategies to make sure your blog gets in front of as many audiences as possible.

Grab Guest Posting Opportunities Available to You

Guest posting, sometimes called “guest blogging,” is a lot like content writing. The distinction, however, is that instead of posting blog content to your website, it is posted onto another site with its own established audience. The cross-promotion tactic exposes potential customers to what you have to offer and your expertise on a topic they are already interested in. 

Businesses find this marketing strategy to be particularly effective when reaching out to blog hosts in similar niches and pitching ideas to them. If you can strike a compatible partnership, the blog host gets high-quality content they can publish on their site for free and your business gains exposure and at least one backlink to your site. Truly a win-win for everyone involved.

Work With Marketing Experts to Create Content Your Audience Wants to Read

Pumping out value-added blog content on a regular basis and executing a strong content strategy takes a lot of time, money, and effort. While you may get lucky and write a stellar viral post, creating a sustainable online marketing strategy requires the special touch of an experienced content marketing team.

Investing in an online marketing agency is a smart and effective way to make the most of your blogs without having to pay for a team in charge of writing, research and promotion. The right marketing team will work with you to understand your goals, audience and employ the tools to get your business the results you want.

Work With a Digital Design Team That Does it All

At the end of the day, you want your digital marketing agency to understand your unique company objectives and brand image and create meaningfully integrated marketing campaigns, including value-added blog content for your business. 

Combining the latest trends in web design, creative copywriting, and online marketing strategies, we help our clients reach their customers and keep them coming back for more.

Conscious Commerce Corporation has always been a company about delivering best practices, innovation and honesty. Book a complimentary consultation with one of our Marketing Agency Partners and discover how we can curate the perfect blog for your business to accelerate your company’s growth and consumer reach.