Project Spotlight: Refreshing and Unifying the Spirit in Motion Yoga Brand

When Vickie MacArthur from Spirit in Motion first reached out to Conscious Commerce Corporation (CCC) she made it clear that she was looking for a refresh that would bridge the gap between her personal and professional brands to create one synergistic energy. While she was looking for a fresh, modern design it was still important for her to retain elements of her existing identity. Additionally, this new website would need to serve as more than a promotional tool, it would need to be a space where Vickie’s clients could gain a sense of community, all while leaving room for growth.

The Conscious Commerce Approach

Through regular brainstorming sessions, the team at CCC worked with Vickie to refresh the existing logo for Spirit in Motion Yoga. The yoga figure remained the core focus of the logo but it was now enhanced with elements that better reflected the company values. Elements like a lotus, which represents transformation & spiritual growth, and an updated colour palette featuring more earthy tones and soft jewel hues.

Moving beyond the logo, our focus was on creating a website, powered by MAP Web, that embodies the key themes of connection, balance, and breath. To do this we subtly featured visual cues throughout the site representing the five elements - earth, water, air, and ether - to subconsciously communicate, groundedness, fluidity, transportation, spaciousness, and energy. 

The Result

After a few different iterations, we landed on a website that acted as a hub for all of Vickie’s offerings, from yoga classes to her books. We implemented a streamlined navigation system that will allow her clients to move around the website seamlessly and create a unified brand experience.

With a large focus on connection and inclusivity, the refreshed brand and website now acts as a singular, welcoming space for visitors to explore all of Vickie’s offerings. After launching the website, her clients have given rave reviews which has strengthened Vickie’s decision to choose CCC for her brand refresh!

"I've had great comments about how beautiful and creative the website is. I'll definitely be writing a rave review for Conscious Commerce and recommending to any of my contacts looking to create or update a website."

~ Vickie MacArthur