Benjamin Moore Marketing Program By CCC

We design the process to minimize the amount of time required from your team. At the beginning of the project, we will need information about your locations, services, priorities and existing marketing. From there, we manage the agreed-upon work and involve you only when approvals, store-specific details, or business decisions are required.

Yes. We can review your current website, advertising, email platform and other marketing systems before recommending what should be retained, improved or replaced. You do not necessarily need to start over, and we will not recommend rebuilding something that is already working well.

Contractors and homeowners have different priorities and buying behaviours. Contractor marketing may focus on product availability, account programs, commercial coatings, job-site support and long-term supplier relationships. Homeowner marketing typically emphasizes product guidance, colour selection, consultations, project planning and confidence in choosing the right paint and supplies. We create separate messaging and conversion paths so that each audience receives information relevant to them.

Yes. Not every Benjamin Moore dealer offers the same services. Your marketing can reflect the products, consultations, contractor programs, delivery options, window coverings and other services available at each location. For multi-store operations, this allows each location to promote its individual strengths while maintaining a consistent brand across the wider business.

We plan campaigns around the times of year when different customer needs become more relevant. This may include interior painting during colder months, exterior projects during warmer seasons, contractor promotions, Colour of the Year campaigns, and seasonal window-covering opportunities. Campaign timing can also be adjusted based on your local market, inventory, promotional calendar and current business priorities.

Ownership should be clearly defined before work begins. Wherever possible, your business should retain ownership or appropriate administrative access to important assets such as your website, domain, Google Ads account, Google Business Profile, analytics platforms, email database and customer data. We will explain how accounts and access are structured so you understand what your business controls.

Yes. Your marketing plan can be prioritized around your available budget and the opportunities most likely to support your goals. A dealer may begin with a website and local search program, while another may need advertising, email marketing or support across several locations. We will recommend where your budget can have the greatest impact rather than assuming every dealer needs every service at once.

The timeline depends on the service. Advertising can begin generating activity soon after a campaign launches, while local search, content and organic visibility typically improve over a longer period. Websites, appointment systems, and e-commerce projects also depend on the build's size and complexity. Before work begins, we will explain what can reasonably be measured in the short term and which improvements require a longer-term approach.

Although we already understand the Benjamin Moore dealer model, we do not assume every store is the same. We will learn about your location, customer base, contractor relationships, services, competitive market and growth priorities. That information allows us to build on your store’s strengths rather than applying the same generic marketing plan to every dealer.

Your marketing program should be able to adapt as your business changes. Campaigns can be adjusted to support new products, staffing changes, new locations, seasonal promotions, inventory priorities or services you want to grow. Ongoing planning and reporting give us regular opportunities to review what matters most and shift resources toward the areas that deserve greater attention.