LOCAL SEARCH EXPERT SERIES

A google business profile logo on a white background.
A white background with a few lines on it

Google Business Profile Optimization Educational Series


Join the CCC community for bite-sized, local search learning designed to be easily implementable


Monthly Events Start January 21, 2026

10:30 am MT / 12:30 pm ET

REGISTER

Who Should Attend?

A black store icon inside a black circle.

Local Business Owners

Black megaphone icon, radiating sound waves.

Marketing Managers

Construction worker icon connected to nodes.

Store or Operations Managers

Black location pin with wrench and screwdriver inside.

Local SEO Specialists

EVENT FEE

FREE

Plus, every registrant will receive a complimentary local search grid report

REGISTER

Session Details & Dates

  • January 21: Setup Masterclass

    Topics include:


    • Correct business name formatting
    • Category selection
    • Service area setup
    • Avoiding suspension
    • Hours, amenities & attributes

    Goal: Get your profile fully set up + compliant.


    January 21, 2026

  • February 18: Profile Enrichment

    Topics include:


    • Keyword-smart descriptions
    • Service list optimization
    • Product optimization
    • Attributes & business info details 

    Goal: Make the profile “SEO-complete” and rank-ready.


    February 18, 2026

  • March 11: Visual Authority

    Topics include:


    • Photo categories to upload
    • EXIF/geo details
    • Short-form videos
    • Branding consistency

    Goal: Build a GBP that looks established, active, and professional.


    March 11, 2026

  • April 8: Reviews & Reputation

    Topics include:


    • Getting consistent reviews
    • Avoiding review filtering
    • How reviews impact ranking
    • Review response playbook for SEO
    • Handling negative reviews

    Goal: Turn reviews into a ranking and conversion machine.


    April 8, 2026

  • May 13: Posts & Analytics

    Topics include:


    • Monthly posting strategy
    • Offer posts vs update posts
    • Insights data breakdown
    • UTM tracking for conversions

    Goal: Equip you with a repeatable system to keep growing.


    May 13, 2026

GBP Setup Masterclass: The Foundation of Local Rankings

Topics include:


  • Correct business name formatting
  • Category selection
  • Service area setup
  • Avoiding suspension
  • Hours, amenities & attributes

Goal: Get your profile fully set up + compliant.


January 21, 2026

Event 2: Profile Enrichment: Description, Services, Products & More

Topics include:


  • Keyword-smart descriptions
  • Service list optimization
  • Product optimization
  • Attributes & business info details 

Goal: Make the profile “SEO-complete” and rank-ready.


February 18, 2026

Visual Authority: Photos, Videos & Brand Assets

Topics include:


  • Photo categories to upload
  • EXIF/geo details
  • Short-form videos
  • Branding consistency

Goal: Build a GBP that looks established, active, and professional.


March 11, 2026

Review Engine: Requests, Responses & Reputation Signals

Topics include:


  • Getting consistent reviews
  • Avoiding review filtering
  • How reviews impact ranking
  • Review response playbook for SEO
  • Handling negative reviews

Goal: Turn reviews into a ranking and conversion machine.


April 8, 2026

Posts & Analytics: Your Ongoing Optimization System

Topics include:


  • Monthly posting strategy
  • Offer posts vs update posts
  • Insights data breakdown
  • UTM tracking for conversions

Goal: Equip you with a repeatable system to keep growing.


May 13, 2026

What Makes This Local Search Series Unique?

  • Duration: Individual live sessions will be 30 minutes or less, allowing them to seamlessly fit in your busy schedule
  • Focus: Each date will address one area of your profile so that you can tackle your optimizations in manageable chunks.
  • Flexibility: Can’t make it to all 5 sessions? Only need help with a few areas? Register for individual dates, or all 5.
  • Expertise: Our presenting team boasts over 50 years of combined experience in digital marketing. We know how to adjust to Google’s rapid changes, keeping you competitive no matter what happens
  • Cost: Whether you register for 1 session or 5, this series is 100% FREE. Plus, all registrants receive a free local search grid report

Presented By

A bald man in a suit and striped shirt smiles for the camera

EVENT HOST

Brandon L.D. Klayman, Founder & President of CCC

With over 30 years of experience in business, Brandon has delivered 250+ seminars and events on digital marketing. His outcomes-based approach allows companies to leverage all of the digital channels available to them, resulting in more reach, engagement, and conversions.

EVENT SUPPORT

Man with light complexion smiling, wearing grey shirt and striped tie, seated at a table.

Tyler Goddard, Search Specialist

As the search specialist at CCC, Tyler is the man behind the scenes, working to ensure our clients get the results they want (and deserve). When it comes to search, he is constantly keeping his eyes open for new trends or changes in the digital landscape.

Man with glasses and a gray and black polo shirt smiles, seated near a table.

Carson Perkins, Brand Manager

While his role is officially “Brand Manager”, Carson wears a lot of hats here at CCC. Among other things, he takes care of our reporting and sees firsthand each month what a change in strategy can do for your Google Business Profile.

REGISTER

Sample Local Search Grid Report

Register above to receive yours!

Map of Calgary with data points, color-coded from green to yellow, and numbers indicating values.