Ryan McCaffrey has always been fascinated with all things digital. After university, Ryan started working on the agency side of advertising. His first agency focused primarily on traditional advertising, but through time, Ryan began noticing the opportunities happening on the digital side. His first digital success, was working with Cirque du Soliel. Using only organic social media, he gave the client a 600% ROI. From here, Ryan became well versed in the advertising functions of Facebook - running campaigns for small non-profits to multi-million- dollar commodity organizations. The next step was search; Ryan’s fascination grew from social to Google. He got his accreditation from IAB and Google, and has been successfully strategizing search campaigns ever since.