Custom Marketing Solutions for Phoenix Metals

Conscious Commerce • August 10, 2020
Phoenix Metals is a custom metal fabrication and contracting company out of Calgary. They specialize in metal roofing and cladding panels for residential, agricultural and commercial buildings but can produce, supply, and install all manner of custom metal products.

Custom Marketing Solutions for Phoenix Metals

Our integrated marketing team sat down with Phoenix Metals to craft a personalized marketing solution. Outside of a new website, Phoenix Metals was looking for better way to engage with and attract new customers. As a result, our team provided engagement, Google My Business and search engine marketing services.



A screenshot of a website for custom metal roofing in calgary.

Responsive Website Design & Engagement Solutions

Our lead designer crafted a responsive website that embodied the Phoenix Metals brand. To drive better customer engagement on the website, our team utilized vCita then scheduled a training session to teach the Phoenix Metals team how to use it. 


With this technology potential customers are able to schedule services straight from their website. Our team created a custom vCita scheduling page to meet their needs.



Their previous website was hosted on Wordpress but Phoenix Metals switched to the MAP platform, which is far superior to Wordpress.  Now their site is optimised for speed and efficiency. Unlike Wordpress they can now completely control the design of the website with it's drag and drop features.

A computer screen shows a picture of an envelope and a pen.

Search Engine Marketing

To get the word out about Phoenix Metals, our SEM team crafted a campaign that appealed to Phoenix Metal’s target audience, built brand awareness and ultimately generated more sales for the business.


This ongoing campaign continues to attract contractors, homeowners, and architectural firms from Alberta to the Phoenix Metals website.

Google My Business

To make it easier than ever for potential clients to find Phoenix Metals, the CCC team optimized their Google My Business listing. Since it’s optimization in July, Phoenix Metals has had over 5,300 impressions and 172 engagements from Google users.

Your Next Digital Marketing Project

If you are looking to take your business to the next level, to build brand awareness or drive conversions then reach out to the Conscious Commerce team. We deliver sustainable marketing solutions that keep our clients happy as they pursue their business goals. We offer FREE consultations for new or existing clients interested in additional services. 

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