560% ROI for Sportsbras.ca with Conscious Commerce

Conscious Commerce • December 22, 2020

Sportsbras.ca is a proudly Canadian owned and operated, online purveyor of sports bras and women’s athletic wear. It is their mission to support women of all shapes and sizes, with great fitting bras that give them less bounce for their buck. 


Sportsbras.ca has a long e-commerce history. They have been selling bras online since 2003; Long before the masses thought it was possible to sell intimate wear online. However, once the company exhausted its own marketing expertise, they came to Conscious Commerce to increase leads and expand their online reach. 


Digital Marketing Services

Sportsbras.ca joined Conscious Commerce for managed services in October 2020. Since then they have seen an incredible 204% increase in users and a 196% increase in online transactions - in less than 3 short months. This was made possible through our integrated marketing services which focused primarily on SEO and Paid Advertising services. 


The following are key areas that Conscious Commerce focused on for Sportsbras.ca’s digital marketing strategy.


Website Refresh

Conscious Commerce gave the Sportsbras.ca website a design refresh and fixed the website architecture so that it was prepped for SEO. 

A woman in a bikini is on a website.

We set up LiveChat and the Wiser App to increase customer engagement and drive sales. LiveChat lets website customers talk to customer service agents in real-time. While Wiser displays recent sales to entice purchases.


Search Engine Optimization

Conscious Commerce completely optimized Sportsbras.ca. This included creating additional SEO content, adding it to key pages and implementing on-page and off-page best practices. Prior to implementation, we performed keyword research, a competitor analysis, and content strategy to identify weaknesses and opportunities.


With these techniques, Sportsbras.ca has been able to rank on the first page of Google for popular brands such as Enell, Champion and Panache Sports Bras. 


From November to October, Sportsbras.ca saw a +17.52% increase in organic search traffic. This number is expected to increase over time, as search engines continue to crawl the site. 


Paid Advertising

Sportsbras.ca was set up with a Google Ads Search Campaign which saw a 3.7x return on ad spend. The ad spend was divided up over a Brand Campaign, Primary Keywords Campaign and a Dynamic Campaign in Search.


In addition, a Facebook Ad campaign has just launched with positive results using the graphic below:

A woman is wearing a sports bra with less bounce for your buck.

E-Commerce App

Sportsbras.ca was integrated with the MAP website platform’s e-commerce app to make business management as easy as possible. With the app, their team is able to manage inventory and sales on the go, run promotions, change prices, update order status and more. Push notifications can be enabled to never miss a beat. 


Email Marketing

Conscious Commerce moved Sportsbras.ca to Robly, a superior email marketing platform, and created a unique email template. A number of email marketing campaigns have been sent since Sportsbras.ca commenced services in October including the Cyber Monday email below. 

A woman is standing in a pool wearing a blue sports bra.

These campaigns have seen an above-average Open Rate and Click Rate - which have resulted in additional sales and customer engagement. UTM tracking was implemented to track the success of the campaigns. 


Words from Founder & CEO of Sportsbras.ca, Brigitte Lessard- Deyell:

“Although I had worked with Conscious Commerce for many years, I had never used their full service until three months ago. They helped and developed my Facebook ads, Google ads, SEO, website optimization, website app and more! I am blown away at how supportive, friendly and knowledgeable they are. But the "proof is in the pudding"! Since Conscious Commerce came aboard on October 1, 2020 we have seen: 204% increase in user traffic to the site online transactions have increased by 196%. Last month, we had a 560% Return on Investment If you are looking to grab your share of the online market, I highly recommend Conscious Commerce! Brigitte Lessard-Deyell Founder & CEO www.sportsbras.ca.”


Browse UpCity to see more reviews like Brigitte's or to post your own.


Get Started Marketing Your e-Commerce Store

If you are an e-commerce store looking for more clients, online exposure and unbeatable return on investment then get in touch with Conscious Commerce for a FREE no-obligation consultation. With your corporation, we can get you comparable results to Sportsbras.ca.


Book a Call
A map of a city with green circles on it showing ranking position.

MAP Local Guides - Local Search Grid

By Conscious Commerce • June 11, 2025
What is a Local Search Grid? The Local Search Grid can show you where your business is ranking on a more granular level. Instead of giving you an overall ranking for your whole city, the grid shows where you rank from one neighbourhood to the next. 
A graph showing the average Google position

MAP Local Guides - Local Rank Tracker

By Conscious Commerce • June 11, 2025
Table of Contents What is Local Rank Tracker | Overview | Positions | Ranking Table | Keyword Groups | Competitors
A screenshot of the customer reviews widget

MAP Local Guides - Showcasing Reviews

By Conscious Commerce • June 10, 2025
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website

MAP Local Guides - Get Reviews Campaigns

By Conscious Commerce • June 10, 2025
Get Reviews campaigns make it easy to generate more customer reviews. You can create custom email, SMS, or kiosk based campaigns to contact your customers and invite them to give feedback on your service, then direct them to your chosen sites to submit reviews.
A dashboard with a graph and two circles on it

MAP Local Guides - Monitor Reviews Reporting

By Conscious Commerce • June 10, 2025
Once complete, a ‘Monitor Reviews’ Reputation Manager report (or simply, a ‘Monitor Reviews’ report) will look like this:
A screenshot of the customer reviews page on google

MAP Local Guides - What is Reputation Manager?

By Conscious Commerce • June 10, 2025
What is Reputation Manager? Reputation Manager is the part of MAP Local dedicated to managing your online reputation. In the past, it’s been difficult for online marketers to influence online reviews. After all, marketers don’t typically have face-to-face interactions with customers, and rarely dictate processes around customer interactions — this is why Reputation Manager was built. The platform sends intelligent review invites to customers, providing the business with the best possible chance of receiving new online reviews that fit in the top review sites’ guidelines. It also gives detailed reporting and customer feedback for internal reporting, which helps you to develop your business over time.

Save 15% For Life On Any Robly Email Marketing Subscription

By Conscious Commerce • May 30, 2025
Lock in 15% savings for life on any Robly email marketing subscription. This exclusive offer ensures you get top-notch email marketing tools at an unbeatable value, helping your business connect with audiences while keeping costs down.  Book a complimentary consultation to get started!
The word business is written on wooden blocks in front of a google logo

Google Business Profile: Features, SEO Benefits, and Optimization Tips

By Tyler Goddard • May 29, 2025
Optimize your Google Business Profile to boost local search visibility on Google Search and Maps. Learn key features, SEO benefits, and best practices.
The website for Oak Bay Family Chiropractic Centre

New Platform, New Look for Oak Bay Family Chiropractic Centre

By Conscious Commerce • May 22, 2025
We recently completed a website migration for Oak Bay Family Chiropractic Centre , moving them from Perfect Patients to MAP Web . Along with the migration, we gave their site a fresh, modern look with a cleaner layout and clearer navigation to make it easier for visitors to find what they need. The services were reorganized to better highlight what they offer, and stronger calls-to-action were added to encourage bookings and inquiries. We also improved mobile responsiveness so the site works smoothly on any device. The new site is easier for Oak Bay Family Chiropractic Centre to manage internally and reflects their brand more consistently with updated colours, fonts, and design elements.
A screenshot of a website for OS Systems Ltd. that says leave nothing to chance.

Designing Security: A Full Rebrand + Website Overhaul for OS Systems Ltd.

By Conscious Commerce • May 7, 2025
OS Systems Ltd. came to us with the goal of updating their brand to reflect who they are today. Their old branding lacked cohesion, depth, and a strong identity and their digital presence especially the website, wasn’t telling the right story. Branding Direction To help reach this goal we set out to create a bold but approachable brand that clearly communicated professionalism, innovation, and trust. The new identity started with a new logo: a stylized “O” embedded with wiring, circuitry, and a lock icon. This not only made the logo recognizable, but also reinforced OS Systems’ role in delivering smart, integrated security solutions. To support the new look, we introduced: A tech-forward iconography set A colour palette built around blues and teals (trust, safety, innovation) Clear, confident typography using Poppins for body and Oswald for the tagline A refreshed brand statement: Custom Security Solutions, summarizing their commitment to personalized, high-tech protection
More Posts