Annabelle’s Kitchen Gets a Fresh Look with CCC
Annabelle’s Kitchen and Bar Annabelle is a highly successful group of restaurants in Calgary known for their unique and stylish decor, tasty cocktails, and inspired dishes. Bar Annabelle and Annabelle’s Kitchen have been dominating the culinary and cocktail scene in Calgary for many years.
Until recently, they had another restaurant in the family known as “Blink”. It was consistently awarded as one of the top restaurants in Alberta. However, the creative owners of the restaurant decided to close the doors on Blink in the spring and rebrand it as Annabelle’s Kitchen’s “downtown location” to meet the changing needs of the industry.
Conscious Commerce’s Digital Marketing Strategy For Annabelle’s Kitchen
Conscious Commerce was tasked with assisting Blink’s rebrand. We came up with a holistic digital marketing strategy that integrated and maximized the potential of their newest venture. We created a fresh new website, built an email marketing campaign to introduce and entice customers and set the new site up for SEO and Google My Business success.
New Website
Before the new website was created there were several domains for each restaurant. We streamlined this issue by creating subpages for each location in one easy to access domain. To add to the growth of Annabelle’s Kitchen’s email list, an opt-form was added to the site.
The client wanted a clean and minimalistic design that embodied their brand. That is what we were able to achieve. View the live website for Annabelle’s Kitchen.
Email Marketing Services
Our email marketing team created an on-brand email template and created a campaign to notify engaged customers of the downtown opening. Since the start of the campaign, there has been an above-average open rate for emails sent.
The launch on Friday, July 24th was a great success. Many of the attendees had made reservations through email to attend.
SEO & Google My Business
SEO and Google My Business is the cornerstone of B2C customer acquisition. Our SEO team optimized the site and each location’s individual Google My Business listing so that they will perform well in the search engines for restaurant-related terms.
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