COVID-19: Commerce Opportunity Virtualization Innovation Digital
Conscious Commerce • April 30, 2020
We have compiled a list of resource pages for you to visit to obtain more information to help you personally and professionally get through this trying time. We hope you will keep checking back as we expand this page with more knowledge and information.
Canadian Government Website
Find out what programs and benefits you may be eligible for and what the Canadian Government is implementing during this crisis. Click here for more information.
Mental Health Resources
Visit this website to find connections to mental health resources. Click here.
vCita
7 Ways to help your small business and your clients in uncertain times. Click here.
Constant Contact
Constant Contact has ready made templates for COVID-19 communications.
Google
Google has complied a resource page connecting you with many different resources that will help you and your business find information. Click here.
What is Google Analytics? Learn how GA4 tracks website & app data, reveals audience behaviour, and powers smart marketing decisions.
Do Google reviews help SEO? Yes, learn how star ratings, fresh feedback, and responses improve visibility, trust, and click‑throughs today.
What is integrated marketing? Discover how unified messaging across channels boosts brand consistency, engagement, and results.
What is a Active Sync Active Sync is a tool that helps you to keep your most important listings accurate and push out updates when you need to. Listings have changed over the last decade. Searchers used to use hundreds of different sites to discover local businesses. However, now just a few key listings dominate; Google Business Profile (formerly Google My Business), Facebook, Apple Maps and Bing. These listings have become the key sites that consumers actually use to discover, evaluate and engage with a brand. Active Sync helps you to take care of those important listings all in one place, making sure they are accurate and up-to-date.
Table of Contents What is a Google Business Profile Audit | Summary & Insights | Keywords
Table of Contents What is a Local Search Audit | Summary | Links & Authority | Rank Tracker | Local Business Listings | Reviews & Ratings Google Business Profile | On-Site SEO | Social Channels | Appendix | Local Search Glossary
What is a Local Search Grid? The Local Search Grid can show you where your business is ranking on a more granular level. Instead of giving you an overall ranking for your whole city, the grid shows where you rank from one neighbourhood to the next.
Table of Contents What is Local Rank Tracker | Overview | Positions | Ranking Table | Keyword Groups | Competitors
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website
Get Reviews campaigns make it easy to generate more customer reviews. You can create custom email, SMS, or kiosk based campaigns to contact your customers and invite them to give feedback on your service, then direct them to your chosen sites to submit reviews.
