MAP Platform Updates - October 2026
Your digital marketing tools should do more than save time. They should help attract customers, generate sales, create repeat business, and grow your business. This month's MAP Platform Update highlights exciting improvements and capabilities across MAP Web, MAP eCommerce, and Robly Email Marketing, all designed to help businesses turn awareness into wealth.
MAP Web: Close More Deals with Clearer Reporting and Cleaner Personalization
Your MAP Web site can now do more to support your business goals. With clearer reporting, you can lock in on what’s working and adjust what's not. Then create laser-focused site personalizations to give your visitors exactly what they’re searching for.
- More Reliable Reporting: MAP Web’s integration with Google measurement and analytics tools has expanded to provide you with more reliable reporting.
- The updated Google Tag integration passes on-page events such as click-to-call and form submissions.
- You can now connect up to 10 tracking IDs or properties.
- New and Improved Site Performance Dashboard: Your site performance data (stats) has a new home under the performance tab on your dashboard. Within this new dashboard, you get access to:
- Highlights - overarching stats
- Discoverability
- Traffic
- Engagement
- Optimization Center
- AEO Configurations (dependent on your plan level)
- Expanded Personalization Capabilities: Your site personalizations (pop-ups, promotional rows, etc.) interface has had a complete redesign, making it easier and faster to deploy with more control. New features include:
- Limiting the personalization to select pages. Previously, it was 1 page or all pages; now you can select multiple options.
- Page pop-up position
- New behavioural controls
- Multilingual control
- New “festive effects”
MAP eCom: Increase Average Order Size & Streamline Your Process
New functionality for your MAP eCommerce store brings you more peace of mind with better order processing options, new bulk discounts, more checkout customizability, and automated product recommendations. These updates are made to increase average order size while removing repetitive manual tasks.
- Product Recommendations: Your MAP eCom storefront has the ability to dynamically serve recommended items at checkout. The products served are based on your store’s historical data, so they are hyper-relevant and give you a way to increase your average order value with the click of a button.
- Manage Orders Faster: Streamline your order processing with bulk actions. With this update, you can select multiple orders and do the following in bulk:
- Export
- Print packing slips
- Print order details
- Update fulfillment status
- More Discount Options: Ever thought about offering bulk pricing, but the process was too difficult? Now you can offer bulk discounts that automatically apply, no need for individual coupon codes and manual management.
- Customize the Checkout Experience: MAP eCom’s cart & checkout design theme settings have expanded. Update your cart & checkout background and font to match your brand for a seamless experience.
Robly Email Marketing: Turn Subscribers Into Repeat Business
Your email subscriber list is one of your most valued owned assets. Each subscriber has trusted you enough to give their contact information. Now it's up to you to use it to strengthen your relationship and create repeat business. When you use Robly for email marketing, you have access to the tools you need to do just that.
- OpenGen Automatic Resending: Give your campaigns a second chance to be opened. With OpenGen, your campaign automatically gets resent to non-openers, boosting open rates by up to 50%.
- RoblyAI: Don’t just set a static send time and hope for the best. RoblyAI monitors your subscribers' engagement patterns and sends your campaign at the exact time they are most likely to engage with it.
- Go Beyond Demographics: Behavioural automation triggers give you the ability to layer in communications based on your subscribers’ actions.
Let Your Tools Do More For Your Business
New and exciting features are rolling out regularly, all meant to support your business in generating sustainable growth. This month’s update helps you to understand your site performance, convert more visitors, increase average order size, reduce repetitive tasks, and foster an engaged & loyal subscriber base.
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