May 2020 Company Update
Conscious Commerce • May 28, 2020
Thanks for remaining a loyal subscriber to our monthly Awareness Newsletter that offers insights, articles, and best-practices on digital marketing and commerce.
I’ll keep this short so you can stay focused during these challenging times.
I’d like to announce that we have a new full-time dedicated Marketing Agency Partner who has joined the CCC team. His name is Jordan Gardiner
and he brings many years of solid digital strategy, Google certifications to further fortify our lead position in the world of digital marketing, and an analytical approach.
Welcome to the team Jordan. We’re all looking forward to working alongside you!
CCC has also reached National Partnership status with UpCity
as part of an ongoing effort to further differentiate our unique award winning capabilities in digital marketing.
Are you interested in learning more about digital marketing?
Join us on June 11 @ 1 PM MST for a deeper look into all things digital marketing. We will spend 30-40 minutes providing you with a solid overview of digital marketing channels, types of campaigns, and show you a few innovative award-winning digital marketing tools as part of our MAP Platform.
It’s free to join, and a great way to connect and learn with the CCC team.
What is a Local Search Grid? The Local Search Grid can show you where your business is ranking on a more granular level. Instead of giving you an overall ranking for your whole city, the grid shows where you rank from one neighbourhood to the next.
Table of Contents What is Local Rank Tracker | Overview | Positions | Ranking Table | Keyword Groups | Competitors
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website
Get Reviews campaigns make it easy to generate more customer reviews. You can create custom email, SMS, or kiosk based campaigns to contact your customers and invite them to give feedback on your service, then direct them to your chosen sites to submit reviews.
Once complete, a ‘Monitor Reviews’ Reputation Manager report (or simply, a ‘Monitor Reviews’ report) will look like this:
What is Reputation Manager? Reputation Manager is the part of MAP Local dedicated to managing your online reputation. In the past, it’s been difficult for online marketers to influence online reviews. After all, marketers don’t typically have face-to-face interactions with customers, and rarely dictate processes around customer interactions — this is why Reputation Manager was built. The platform sends intelligent review invites to customers, providing the business with the best possible chance of receiving new online reviews that fit in the top review sites’ guidelines. It also gives detailed reporting and customer feedback for internal reporting, which helps you to develop your business over time.
Lock in 15% savings for life on any Robly email marketing subscription. This exclusive offer ensures you get top-notch email marketing tools at an unbeatable value, helping your business connect with audiences while keeping costs down. Book a complimentary consultation to get started!
Optimize your Google Business Profile to boost local search visibility on Google Search and Maps. Learn key features, SEO benefits, and best practices.
We recently completed a website migration for Oak Bay Family Chiropractic Centre , moving them from Perfect Patients to MAP Web . Along with the migration, we gave their site a fresh, modern look with a cleaner layout and clearer navigation to make it easier for visitors to find what they need. The services were reorganized to better highlight what they offer, and stronger calls-to-action were added to encourage bookings and inquiries. We also improved mobile responsiveness so the site works smoothly on any device. The new site is easier for Oak Bay Family Chiropractic Centre to manage internally and reflects their brand more consistently with updated colours, fonts, and design elements.
OS Systems Ltd. came to us with the goal of updating their brand to reflect who they are today. Their old branding lacked cohesion, depth, and a strong identity and their digital presence especially the website, wasn’t telling the right story. Branding Direction To help reach this goal we set out to create a bold but approachable brand that clearly communicated professionalism, innovation, and trust. The new identity started with a new logo: a stylized “O” embedded with wiring, circuitry, and a lock icon. This not only made the logo recognizable, but also reinforced OS Systems’ role in delivering smart, integrated security solutions. To support the new look, we introduced: A tech-forward iconography set A colour palette built around blues and teals (trust, safety, innovation) Clear, confident typography using Poppins for body and Oswald for the tagline A refreshed brand statement: Custom Security Solutions, summarizing their commitment to personalized, high-tech protection
