Case Study: Brain Awakening

Jennifer Taylor • April 24, 2019

Design & Creation

A screenshot of a website for brain awakening with mountains in the background.

Background: Brain Awakening gives you the clarity to move forward with their Brainwave Optimization process. Their goal is to empower you to; be, think, feel, and live in a way that you never thought was possible. In a few simple but calculated steps, Brain Awakening can help alleviate many mental issues including anxiety, depression, addiction, sleeping issues, concussions, and learning challenges. It all starts with an evaluation of the individual’s brain patterns. Next, comes a translation recalibration; this has been proven to be one of the best methods to assist the brain in creating new neuro-pathways. After the brain has become balanced it is working in an integrated fashion, free of internal conflict between its regions. At this point the B2V2 Headband is introduced. Their new headband helps sustain brain relaxation and flexibility. Clients’ report better sleep, stress relief, improved memory & recall, increased performance, and more. AND, it’s effortless. Lie back, close your eyes and listen. Sensors read your brainwaves. Software then translates them to music-like tones that you listen to through earbuds. The brain recognizes its patterns in the sounds, which acts like a sound-based mirror, showing the brain its current state. When the brain hears itself in this manner, it self-adjusts to more balanced rhythms.

Web Design: This was a fun redesign project where we had full creative control on the look, feel & usability of Brain Awakenings brand new website. Both parties where very satisfied with the final result. We pulled content from the old site existing on the slow Wordpress CMS and migrated everything into our own highly efficient CMS platform. Along with a full blog migration, 4 custom icons where also designed from scratch to visually describe the 4 crucial steps in understanding how Brain Awakening works. With a unique brand already in place we were able to hit the ground running in designing a brand new site and launching live all within a 2 week period. An impressive feat considering most agency timelines when creating new websites.

Engagement: A full online scheduling application was integrated into this website which is one of the unique features that come standard with our ONE solution package. Having a virtual online assistant to create bookings and engage your potential visitors will give your overall conversion a huge boost.

Email Marketing: We created a beautiful email template to go with the newly designed website, that will now launch their business to reach more people and create exciting engagement that will improve their overall results.

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