Sustainability Is the Key to Both Short and Long-Term Success
Conscious Commerce • October 3, 2019
Sustainability is something I really believe in. I also see it as one of the most useful tools for building a profitable business.
But let me ask—what does sustainability mean to you?
Does it involve making eco-friendly choices? Building a strong foundation for your business? Implementing the right processes?
Consciousness is something that more business owners should focus on. When you understand how to build a sustainable business, you are committing to the long-term.
You can still focus on short-term goals, but each of them must lay the foundation for the long-term.
I’ve put together several tips that I’ve used to build successful businesses over the years. These ideas are the core values I believe in when it comes to sustainability.
Don’t Blow Your Budget on One Thing
It’s easy to get lost in the shuffle when it comes to your business. Whether you’ve just spent a lot on a new website, invested in new equipment, or signed a lease for a huge office—stay focused on why each of these things matters.
Too many business owners make a big purchase and expect results. This isn’t a sustainable practice.
Focus on making impactful changes that can improve the way your business functions. This may include:
- Taking advantage of tools that combine several processes into one platform
- Recycling advertising materials for future campaigns
- Retraining an employee over hiring a new one
Your goal is to stay in business for years, so don’t overextend and pursue strategies that are meaningful and focused on long-term sustainability.
Environmentally-Friendly Decisions Can Be Profitable
Prioritizing environmentally-friendly strategies doesn’t always impact your bottom line.
Things as simple as going paperless, working from home, or taking public transit can make a huge difference.
Not only will they save your business money, but it’s an easy way for you to prioritize environmental sustainability.
And that’s something that we can all get behind.
Sustainability Helps You Make Practical Business Decisions
Being a business owner means making many decisions. Your company relies on you to steer it in the right direction.
One bad decision can cost you a lot, and hurt your employees too. Every decision you make should take sustainability into consideration.
You may think sustainability is expensive, and that it’ll cost your business a lot. But that’s not true.
Sustainable decisions can save you a lot of time and money.
Take our Market Advertise Promote lifetime subscriptions. You can purchase your web hosting for life through us, saving you thousands over the years. While the upfront cost is higher, the long-term savings are huge.
The same is true when it comes to a large office. You could save thousands each month by transitioning your business to a work-from-home model, or by reducing the size of your office and encouraging employees to work from home.
The traditional workplace is a thing of the past today. Innovative companies are practicing sustainable business initiatives through remote work and the digital nomad lifestyle.
Don’t Be Afraid of Sustainability
We all need to rethink how we approach sustainability. A successful business is a sustainable business.
Long-term success requires difficult decisions that focus on building for the future. But this doesn’t happen overnight. Every small decision you make impacts the future of your company.
Think long and hard about your long-term view, and take the time to identify a few small decisions that will make your business more sustainable.
You will save yourself a lot of time and money in the process, and it’s an easy way for you to become a conscious business owner that does their part to make things better for everyone.
Signed,
Brandon Klayman
This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.
What is a Local Search Grid? The Local Search Grid can show you where your business is ranking on a more granular level. Instead of giving you an overall ranking for your whole city, the grid shows where you rank from one neighbourhood to the next.
Table of Contents What is Local Rank Tracker | Overview | Positions | Ranking Table | Keyword Groups | Competitors
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website
Get Reviews campaigns make it easy to generate more customer reviews. You can create custom email, SMS, or kiosk based campaigns to contact your customers and invite them to give feedback on your service, then direct them to your chosen sites to submit reviews.
Once complete, a ‘Monitor Reviews’ Reputation Manager report (or simply, a ‘Monitor Reviews’ report) will look like this:
What is Reputation Manager? Reputation Manager is the part of MAP Local dedicated to managing your online reputation. In the past, it’s been difficult for online marketers to influence online reviews. After all, marketers don’t typically have face-to-face interactions with customers, and rarely dictate processes around customer interactions — this is why Reputation Manager was built. The platform sends intelligent review invites to customers, providing the business with the best possible chance of receiving new online reviews that fit in the top review sites’ guidelines. It also gives detailed reporting and customer feedback for internal reporting, which helps you to develop your business over time.
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Optimize your Google Business Profile to boost local search visibility on Google Search and Maps. Learn key features, SEO benefits, and best practices.
We recently completed a website migration for Oak Bay Family Chiropractic Centre , moving them from Perfect Patients to MAP Web . Along with the migration, we gave their site a fresh, modern look with a cleaner layout and clearer navigation to make it easier for visitors to find what they need. The services were reorganized to better highlight what they offer, and stronger calls-to-action were added to encourage bookings and inquiries. We also improved mobile responsiveness so the site works smoothly on any device. The new site is easier for Oak Bay Family Chiropractic Centre to manage internally and reflects their brand more consistently with updated colours, fonts, and design elements.
OS Systems Ltd. came to us with the goal of updating their brand to reflect who they are today. Their old branding lacked cohesion, depth, and a strong identity and their digital presence especially the website, wasn’t telling the right story. Branding Direction To help reach this goal we set out to create a bold but approachable brand that clearly communicated professionalism, innovation, and trust. The new identity started with a new logo: a stylized “O” embedded with wiring, circuitry, and a lock icon. This not only made the logo recognizable, but also reinforced OS Systems’ role in delivering smart, integrated security solutions. To support the new look, we introduced: A tech-forward iconography set A colour palette built around blues and teals (trust, safety, innovation) Clear, confident typography using Poppins for body and Oswald for the tagline A refreshed brand statement: Custom Security Solutions, summarizing their commitment to personalized, high-tech protection
