Top Digital Marketing Trends of 2019
Conscious Commerce • October 3, 2019
Gone are the days of throwing ads into the void, hoping to make a splash. Here to stay are a sophisticated array of buyer-targeted marketing techniques
aimed at increasing the efficiency of your ad spend. This is what you need to know:
1. Marketing is all about creating moments
Google’s internal research
identifies 4 moments in the advertising experience:
- Want-to-Know
- Want-to-Go
- Want-to-Do
- Want-to-Buy
During these moments, the consumer experiences specific, deliverable desires and are significantly more likely to make a purchase if presented with the right information. Targeting these moments
is much more efficient than relying on traditional ad encounters.
2. Ads are becoming way more personal
Over 90% of consumers
report finding personalized advertising appealing, making it the highest potential tool for optimizing conversion rates.
One way to incorporate personalization into your marketing approach is to use emerging AI tools
to help your business collect and effectively utilize more data about your customers’ purchase histories.
3. Push notifications are keeping people in the loop
Shopping cart abandonment
has been a longstanding problem in e-commerce, but many businesses are taking a new approach to the problem: browser push-notifications.
Whether it’s a reminder of an almost-made purchase or a news alert, any unobtrusive r eminder that your company exists
is an invaluable addition to your online presence.
4. Video is the hottest content item — by far
As production quality has improved, the potential of short videos as promotional content has skyrocketed — thanks mainly to an over 1,200% higher share rate than any other form of content.
Even if you don’t have time to organize a studio-quality shoot, Instagram stories and single-shot explainer videos are still well worth the investment. Everyone loves videos.
When it comes to digital marketing trends, our clients attest to the quality of our advice. Clutch.co, a third-party B2B review platform, helps the buyer’s journey
by ranking firms like us based on detailed client-feedback.
We know how mystifying advertising can be. But with a centralized catalogue of work
on Clutch and its sister sites, The Manifest and Visual Objects, it’s easier than ever to make informed decisions about how to spend your marketing budget.
Contact us
or check out our profile on Clutch to see how we can make your business stand out
from the crowd.
Table of Contents What is a Google Business Profile Audit | Summary & Insights | Keywords
Table of Contents What is a Local Search Audit | Summary | Links & Authority | Rank Tracker | Local Business Listings | Reviews & Ratings Google Business Profile | On-Site SEO | Social Channels | Appendix | Local Search Glossary
What is a Local Search Grid? The Local Search Grid can show you where your business is ranking on a more granular level. Instead of giving you an overall ranking for your whole city, the grid shows where you rank from one neighbourhood to the next.
Table of Contents What is Local Rank Tracker | Overview | Positions | Ranking Table | Keyword Groups | Competitors
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website
Get Reviews campaigns make it easy to generate more customer reviews. You can create custom email, SMS, or kiosk based campaigns to contact your customers and invite them to give feedback on your service, then direct them to your chosen sites to submit reviews.
Once complete, a ‘Monitor Reviews’ Reputation Manager report (or simply, a ‘Monitor Reviews’ report) will look like this:
What is Reputation Manager? Reputation Manager is the part of MAP Local dedicated to managing your online reputation. In the past, it’s been difficult for online marketers to influence online reviews. After all, marketers don’t typically have face-to-face interactions with customers, and rarely dictate processes around customer interactions — this is why Reputation Manager was built. The platform sends intelligent review invites to customers, providing the business with the best possible chance of receiving new online reviews that fit in the top review sites’ guidelines. It also gives detailed reporting and customer feedback for internal reporting, which helps you to develop your business over time.
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Optimize your Google Business Profile to boost local search visibility on Google Search and Maps. Learn key features, SEO benefits, and best practices.
