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Top Digital Marketing Trends of 2019
Conscious Commerce • Oct 03, 2019
Gone are the days of throwing ads into the void, hoping to make a splash. Here to stay are a sophisticated array of buyer-targeted marketing techniques
aimed at increasing the efficiency of your ad spend. This is what you need to know:
1. Marketing is all about creating moments
Google’s internal research
identifies 4 moments in the advertising experience:
- Want-to-Know
- Want-to-Go
- Want-to-Do
- Want-to-Buy
During these moments, the consumer experiences specific, deliverable desires and are significantly more likely to make a purchase if presented with the right information. Targeting these moments
is much more efficient than relying on traditional ad encounters.
2. Ads are becoming way more personal
Over 90% of consumers
report finding personalized advertising appealing, making it the highest potential tool for optimizing conversion rates.
One way to incorporate personalization into your marketing approach is to use emerging AI tools
to help your business collect and effectively utilize more data about your customers’ purchase histories.
3. Push notifications are keeping people in the loop
Shopping cart abandonment
has been a longstanding problem in e-commerce, but many businesses are taking a new approach to the problem: browser push-notifications.
Whether it’s a reminder of an almost-made purchase or a news alert, any unobtrusive r eminder that your company exists
is an invaluable addition to your online presence.
4. Video is the hottest content item — by far
As production quality has improved, the potential of short videos as promotional content has skyrocketed — thanks mainly to an over 1,200% higher share rate than any other form of content.
Even if you don’t have time to organize a studio-quality shoot, Instagram stories and single-shot explainer videos are still well worth the investment. Everyone loves videos.
When it comes to digital marketing trends, our clients attest to the quality of our advice. Clutch.co, a third-party B2B review platform, helps the buyer’s journey
by ranking firms like us based on detailed client-feedback.
We know how mystifying advertising can be. But with a centralized catalogue of work
on Clutch and its sister sites, The Manifest and Visual Objects, it’s easier than ever to make informed decisions about how to spend your marketing budget.
Contact us
or check out our profile on Clutch to see how we can make your business stand out
from the crowd.
For the fourth consecutive year, Conscious Commerce Corporation (CCC) has been honoured with UpCity's prestigious National Excellence Award , reaffirming its position as a leader in the industry. This award comes just months after we reached our 20th year in commerce. Thank you everyONE for supporting our shared successes. I’d also like to share that we hired a new graphic and web designer here at CCC. William started a couple weeks ago and is crushing it! We are very happy to have him join our team of pals. Additionally, CCC - being in the business of engagement marketing - has been chosen as a featured partner of a public company named " TEXT ". Together we combine our know-how and shared strategies to deliver real time engagements to websites and related channels using Chat and Chatbots to websites. Looking for more ways to engage your website traffic and visitors? See what LiveChat can do for you today.
Read about CCC's impressive fourth consecutive win of UpCity's National Excellence Award, underscoring our continued dedication to excellence and innovation in digital marketing.
Does time really exist? March simply disappeared!
In the ever-evolving world of digital marketing, rumours surrounding email marketing have companies second-guessing their advertising strategies.
Thanks for remaining part of our world!
Check out some photos from our Ontario PALCON
Award-winning digital marketing agency Conscious Commerce Corporation is celebrating its 20th year in business.
Explore how integrating wealth, happiness, and awareness reshapes digital marketing for future success in our comprehensive blog post.
For many companies, traditional or e-commerce, email marketing can serve as a direct bridge from the brand to its audience. There are a plethora of benefits businesses can gain from prioritizing effective email automation and marketing solutions.
Happy Holidays from CCC! As we close out 2023 here are a few recent updates for you to enJOY! We launched a new product inside of our MAP Platform named MAP Local . This product solves several challenges that small businesses face in the crowded local SEO space by supporting local visibility, brand management through our add-on tool reviews manager along with in-depth reporting to see how you stack up against your peers respectively On January 2nd, 2024….. CCC turns 20! In 2004 we were founded in Toronto and are now headquartered in Calgary, Alberta, Canada, more to share on this epic moment in our company’s history.. Happy Holidays EveryONE! Brandon
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