MAP Local Guides - Local Rank Tracker

Conscious Commerce • June 11, 2025

What is Local Rank Tracker?

The Local Rank Tracker ('Rank Tracker', or 'Ranking Report' for short) is a highly useful SEO reporting tool that allows you to monitor your business's search rankings on different search engines.


What makes the Rank Tracker unique?


  1. Localized search results - Your rankings are monitored at a local level, isolating where your customers are sourced from.
  2. Local Pack and organic search rankings - The tool monitors where your website ranks in the search results and ranking of your Google Business Profile in Local Pack and Maps results.
  3. Third-party search results - The Rank Tracker tool also checks for mentions of your business’s name and phone number within the search results to identify when citation sites are displayed in search engines


No other rank tracker tool is able to offer all these combined features.

How do I understand a Local Rank Tracker report?

Once complete, a Rank Tracker report will look something like this.

A graph showing the average Google position

In this report you will find 5 distinct sections, overview, positions, ranking table, keyword group, and competitors. Here is the data you can glean from each focus area:


Overview

When you first open the Rank Tracker report, the 'Overview' tab will be selected. This overview section is packed with metrics that’ll help you spot significant changes to your rankings and track progress over time.


  • ‘Average Google Position’ is a single metric to understand ranking performance at a glance. As the name suggests, it measures the average position of all your ranking keywords across Google organic results and Google local results. The score tells you what your current Average Google Position is and what the increase or decrease is compared to the previous report run. You can also see what your results are combined by clicking the Aggregate toggle.
  • 'Keyword and Positional Movement' data lets you know if keywords are heading in the right direction or if there’s been a big drop in rankings.
  • Keyword Movement shows how many individual keywords moved up vs how many move down. For example, if 50 keywords move up and 70 move down, the ‘Keyword Change’ is 20.
  • Positional Movement is the net total of all of your gained positions minus all of your lost positions. For example, a keyword that moved from 8th to 3rd gained five positions.
  • New Ranking Keywords = the number of new keywords that are now ranking but weren’t before.
  • No Change = the number of keywords that have not changed position.
  • Total Report Keywords = the total number of keywords being tracked in the report.
  • 'Google Local Pack Coverage' reveals how many of your tracked keywords display a Local Pack in Google and, more importantly, how many of those Local Packs you’re claiming. 
A graph showing the positions of ranking keywords over time

Positions

This chart shows a summary of the ranking positions for all of your keywords on all selected search engines grouped into bands and displays how many rankings you have in positions #1, #2-5, #6-10, etc. At the top of the chart you can select each search engine.


You can view all of this data as a chart or a table.

A table showing the positions of ranking keywords over time

Rankings Table

The Rankings Table displays all keywords that are being monitored in the report and shows their ranking for each search engine. Tabs at the top help you to navigate between Google and Bing data. 


The table compares keyword ranking results in Organic Desktop, Organic Mobile, Local Pack, and Local Finder. Simply click on the tabs to look at each set of results on their own or on the 'Compare' tab to compare them. 


Compare Tab


  • 'Keyword' column: This displays all keywords that are being monitored in the report.  
  • 'Volume' column: Refers to the keyword query volume and displays the average number of times people search Google for this exact keyword, from this location, per month.
  • Search engine columns: You’ll see a column for each search engine that has been selected in the report’s settings. Under each column are sub-sections for 'Rank' and 'Change':
  • ‘Rank’ column: This shows where the keyword ranks on this search engine.
  • 'Change' column: This displays whether the keyword has changed its ranking position since the last time the report was run.


Other information you may see within the rankings table:


  • 3rd: These are search results that mention your business name but aren't your website.
  • Car: These are 'carousel' type results, which can appear at the top of Google for certain types of searches.
  • KP: You may see 'KP' under 'Type' in your Rank Tracker report, this stands for 'Knowledge Panel'.


Individual Search Engine Tabs

In each of the individual search engine tabs, you will find the following information.


  • 'Keyword' column: This displays all keywords that are being monitored in the report.
  • ‘Rank’ column: This shows where the keyword ranks on this search engine.
  • 'Change' column: This displays whether the keyword has changed ranking position since the last time the report was run.
  • 'SERP Feat' column: This shows you exactly which SERP features are shown for each keyword in organic results.
  • 'URL' column (only for desktop and mobile): This shows you which page on your website is ranking for each keyword so you can spot issues where the wrong page is ranking and focus your efforts.
  •  'Actions' column: Clicking the arrow allows you to see a screenshot of the SERP or visit the SERP itself. 
A graph comparing the positions of ranking keywords by selected grouping

Keyword Groups

This part of the Rank Tracker report allows you to group keywords together. The chart will then show how many keywords are ranking in each position (#1, #2-5, #6-10, etc.) for all of the search engines. You can also see this as a table.

A table comparing the positions of ranking keywords of chosen competitors

Competitors

At the top right-hand side, you can select and compare two different dates. You can also filter the search engines by clicking the button for each search engine at the top left-hand side.



A list of keywords will be visible on the left-hand side, and your rankings will be displayed alongside your competitors. These ranking results are displayed in the same way as the 'Rankings Table,' so please refer to this above if needed.

A map of a city with green circles on it showing ranking position.

MAP Local Guides - Local Search Grid

By Conscious Commerce • June 11, 2025
What is a Local Search Grid? The Local Search Grid can show you where your business is ranking on a more granular level. Instead of giving you an overall ranking for your whole city, the grid shows where you rank from one neighbourhood to the next. 
A screenshot of the customer reviews widget

MAP Local Guides - Showcasing Reviews

By Conscious Commerce • June 10, 2025
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website

MAP Local Guides - Get Reviews Campaigns

By Conscious Commerce • June 10, 2025
Get Reviews campaigns make it easy to generate more customer reviews. You can create custom email, SMS, or kiosk based campaigns to contact your customers and invite them to give feedback on your service, then direct them to your chosen sites to submit reviews.
A dashboard with a graph and two circles on it

MAP Local Guides - Monitor Reviews Reporting

By Conscious Commerce • June 10, 2025
Once complete, a ‘Monitor Reviews’ Reputation Manager report (or simply, a ‘Monitor Reviews’ report) will look like this:
A screenshot of the customer reviews page on google

MAP Local Guides - What is Reputation Manager?

By Conscious Commerce • June 10, 2025
What is Reputation Manager? Reputation Manager is the part of MAP Local dedicated to managing your online reputation. In the past, it’s been difficult for online marketers to influence online reviews. After all, marketers don’t typically have face-to-face interactions with customers, and rarely dictate processes around customer interactions — this is why Reputation Manager was built. The platform sends intelligent review invites to customers, providing the business with the best possible chance of receiving new online reviews that fit in the top review sites’ guidelines. It also gives detailed reporting and customer feedback for internal reporting, which helps you to develop your business over time.

Save 15% For Life On Any Robly Email Marketing Subscription

By Conscious Commerce • May 30, 2025
Lock in 15% savings for life on any Robly email marketing subscription. This exclusive offer ensures you get top-notch email marketing tools at an unbeatable value, helping your business connect with audiences while keeping costs down.  Book a complimentary consultation to get started!
The word business is written on wooden blocks in front of a google logo

Google Business Profile: Features, SEO Benefits, and Optimization Tips

By Tyler Goddard • May 29, 2025
Optimize your Google Business Profile to boost local search visibility on Google Search and Maps. Learn key features, SEO benefits, and best practices.
The website for Oak Bay Family Chiropractic Centre

New Platform, New Look for Oak Bay Family Chiropractic Centre

By Conscious Commerce • May 22, 2025
We recently completed a website migration for Oak Bay Family Chiropractic Centre , moving them from Perfect Patients to MAP Web . Along with the migration, we gave their site a fresh, modern look with a cleaner layout and clearer navigation to make it easier for visitors to find what they need. The services were reorganized to better highlight what they offer, and stronger calls-to-action were added to encourage bookings and inquiries. We also improved mobile responsiveness so the site works smoothly on any device. The new site is easier for Oak Bay Family Chiropractic Centre to manage internally and reflects their brand more consistently with updated colours, fonts, and design elements.
A screenshot of a website for OS Systems Ltd. that says leave nothing to chance.

Designing Security: A Full Rebrand + Website Overhaul for OS Systems Ltd.

By Conscious Commerce • May 7, 2025
OS Systems Ltd. came to us with the goal of updating their brand to reflect who they are today. Their old branding lacked cohesion, depth, and a strong identity and their digital presence especially the website, wasn’t telling the right story. Branding Direction To help reach this goal we set out to create a bold but approachable brand that clearly communicated professionalism, innovation, and trust. The new identity started with a new logo: a stylized “O” embedded with wiring, circuitry, and a lock icon. This not only made the logo recognizable, but also reinforced OS Systems’ role in delivering smart, integrated security solutions. To support the new look, we introduced: A tech-forward iconography set A colour palette built around blues and teals (trust, safety, innovation) Clear, confident typography using Poppins for body and Oswald for the tagline A refreshed brand statement: Custom Security Solutions, summarizing their commitment to personalized, high-tech protection
A man in a suit and tie is holding a cell phone in his hands.

Integrating AI into Modern Marketing Strategies

By Carson Perkins • April 30, 2025
Explore how AI technologies like ChatGPT and Microsoft Copilot are transforming business operations, enhancing productivity, and the ethical considerations involved.
More Posts