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What is local authority? Local Authority assess and predicts performance in local search results. Total LA scores range 1 to 100, where 100 is highest prediction of ranking results.
See the detailed scores your own custom report.
Demonstrates the importance of consistent photos and posts. Total photos + total posts, weighted for time, over the last 90 days.
Demonstrates the importance of complete and accurate GMP listings. Reviews GMP for 11 fields like Name, Address, Phone, and more.
Demonstrates the importance of quality photos and posts. Add total photo views + posts views from the past 90 days, then divide by GMP's "total searches" metric from the past 90 days.
Demonstrates the importance of reviews and high ratings. Consistency of receiving 4 or 5 star review ratings, weighted for time over the past 12 months.
Demonstrates the importance of responding to all reviews, and doing-so in a timely fashion. Number of reviews, divided by total reviews received in the past 90 days, weighted for response time.
7.7%
Baseline: 26
Baseline: 1
200%
Baseline: 3
Quality content drives actions, this is your opportunity to motivate potential buyers.
People trust other people for unbiased feedback. Take care of your customers and they will recommend you.
Baseline: N/A
Put your best foot forward and show potential buyers why they should choose you.
18%
Baseline: 2.29k
A customer searched for your brand or a brand related to your business.
25%
Baseline: 12
Getting eyeballs on your business is a performance indicator for your local search campaign.
People who found you by searching for terms related to your products and services.
22.2%
Baseline: 625
People who directly searched for your name, phone number, or address.
5.4%
Baseline: 426
The total amount of times people saw your listing in Google maps and search
3.6%
Baseline: 1.34k
"With MAP, our team had the confidence that we were being looked after the way we should be. It was great to have their hands-on approach in managing our marketing campaigns. Their expertise clearly shows off on the results they were able to achieve for us”
- Mark Mazzie, Founder & CEO at CfPIE
Searching: Medical Device Training
ARP: Average Rank Position across data points where the business is found in the top 20 results.
ATRP: Average Total Rank Position across all data points searched.
SoLV: Share of Local Voice is the percentage of data points where the business ranks in the top three positions. Over time, SoLV may be an excellent tool for understanding brand lift.