SEE CLIENT'S GBP SUCCESS STORY
CfPIE
Local Authority Score
What is local authority? Local Authority assess and predicts performance in local search results. Total LA scores range 1 to 100, where 100 is highest prediction of ranking results.
Functional Scores:
See the detailed scores your own custom report.
Brand Health
Demonstrates the importance of consistent photos and posts. Total photos + total posts, weighted for time, over the last 90 days.
Listing Health
Demonstrates the importance of complete and accurate GMP listings. Reviews GMP for 11 fields like Name, Address, Phone, and more.
Influence Health
Demonstrates the importance of quality photos and posts. Add total photo views + posts views from the past 90 days, then divide by GMP's "total searches" metric from the past 90 days.
Reputation Health
Demonstrates the importance of reviews and high ratings. Consistency of receiving 4 or 5 star review ratings, weighted for time over the past 12 months.
Engagement Health
Demonstrates the importance of responding to all reviews, and doing-so in a timely fashion. Number of reviews, divided by total reviews received in the past 90 days, weighted for response time.
Trying To Buy
The number of browsers who took the next step
Website Visits
28
7.7%
Baseline: 26
Tracked Calls
N/A
Baseline: 1
Driving Directions
9
200%
Baseline: 3
Influence
Quality content drives actions, this is your opportunity to motivate potential buyers.
The number of browsers who took the next step
Social Proof
People trust other people for unbiased feedback. Take care of your customers and they will recommend you.
Review Rating
Baseline: N/A
Visual Proof
Put your best foot forward and show potential buyers why they should choose you.
Photo views
18%
Baseline: 2.29k
Love You
A customer searched for your brand or a brand related to your business.
Branded Searches
25%
Baseline: 12
Local Presence
Getting eyeballs on your business is a performance indicator for your local search campaign.
The number of browsers who took the next step
Found You
People who found you by searching for terms related to your products and services.
Discovery Impressions
22.2%
Baseline: 625
Know You
People who directly searched for your name, phone number, or address.
Direct Impressions
5.4%
Baseline: 426
Viewed You
The total amount of times people saw your listing in Google maps and search
Listing Views
3.6%
Baseline: 1.34k
Here's what CfPIE has to say:
"With MAP, our team had the confidence that we were being looked after the way we should be. It was great to have their hands-on approach in managing our marketing campaigns. Their expertise clearly shows off on the results they were able to achieve for us”
- Mark Mazzie, Founder & CEO at CfPIE
Map Scan Report
Searching: Medical Device Training
ARP: Average Rank Position across data points where the business is found in the top 20 results.
ATRP: Average Total Rank Position across all data points searched.
SoLV: Share of Local Voice is the percentage of data points where the business ranks in the top three positions. Over time, SoLV may be an excellent tool for understanding brand lift.
FAQs About Google Business Profile
