Dirty Laundry Vineyard Increases Website Sales By 379%
The rapid rise of the Canadian wine industry continues to showcase the popularity of Canadian-made wines. Winemakers in the Okanagan Valley know all too well how competitive this industry is, from the in-store and vineyard experiences to creating an exceptional online presence.
Dirty Laundry Vineyard is an award-winning winemaker located in the Summerland region of the Okanagan Valley. Like most winemakers, they wanted to improve how they engaged with their customers online.
Find out how Dirty Laundry Vineyard managed to dominate local organic search and increase its website sales by an impressive 379% throughout a global pandemic.
Challenges
Modern winemakers make more than just wine. Dirty Laundry Vineyard offers a variety of services and attractions, including wine tours, tastings, events, a restaurant, wine shop, and wine club.
The company knew it needed to create a consistent experience that catered to its unique branding and personality. They recognized the importance of going digital—but didn’t want to compromise the quality of the in-store experience.
They needed digital marketing solutions that would empower customers to discover their award-winning wines, encourage wine club memberships, and keep their brand visible across various online channels.
Solutions
Dirty Laundry Vineyard partnered with Conscious Commerce Corporation for a variety of digital marketing solutions, including:
- Full website redesign and updated branding
- Targeted SEM and PPC campaigns
- Comprehensive SEO and content management
- Google My Business management
- Email marketing
- Marketing support as needed
Outcomes
Despite the ongoing global pandemic, Dirty Laundry Vineyard is having a record year. The company continues to dominate local and paid search in the Okanagan Valley. Through its partnership with CCC, the company has achieved:
- 379% increase in YoY website sales
- 13,000% increase in organic search traffic (2020 vs. 2019)
- 186% increase in organic search traffic through the pandemic
- 4400+ monthly website visits from their GMB listing
- 895% increase in website sessions (2020 vs. 2019)
- 710% increase in users (2020 vs. 2019)
- 4.5-star rating on Google
Dirty Laundry Vineyard has seen explosive growth in all areas of its business, and continues to create significant value from all of its digital marketing efforts.
CCC’s ongoing digital marketing support and expertise has resulted in consistent and optimized customer experiences across all marketing channels.
“I enjoy working with Brandon and the team at Conscious Commerce. They are professional, proactive and deliver what they promise. Since moving our web and marketing to their team we have seen a measurable increase in web traffic, online sales and winery visits - all our priority initiatives. I highly recommend them.” -
Paul Sawler, Director of Sales & Marketing for Dirty Laundry
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Partner Alliance Leaders (PALS) to get started today.
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