Google Business Profile Guides - Removing Duplicate Profiles
You can have only one Business Profile for each business. Multiple profiles for the same business may mislead your customers and are against Google's policies. If a profile is considered a duplicate, it won’t show on Google Search or Maps.
Understand Why Profiles are Marked as Duplicates
There are several reasons why a profile may be considered a duplicate:
- Existing verified profile: A verified profile already exists for the same business on Google.
- Same address: Multiple profiles have the same address.
- Different services: Multiple profiles exist for the same business that offer different services.
You can refer to the following guidance to resolve situations with duplicate profiles.
A Business Profile already exists for your business
If a verified profile exists for your business and is owned by someone else, you can request access from the current owner.
After you send the request, the current profile owner has 3 days to respond:
- Approved: You'll get an email and can manage the Business Profile.
- Denied: You'll get an email and can appeal the denial. You can also suggest an edit to the business info in Google Maps.
- No response: If you don’t get a response after 3 days, you have the option to claim the profile.
If you find that your business is already on Google Maps but is not verified, you can claim and verify the profile. Once verification is complete, you will own the Business Profile and can manage your business information.
Your business was incorrectly marked as a duplicate
If Business Profiles for 2 distinct and eligible businesses were incorrectly merged, contact Google support to appeal the duplicate status.
To appeal a duplicate status, both businesses must be eligible and distinct from one another. If both businesses serve customers at the same location, you’ll be asked to provide evidence of permanent signage that clearly shows both businesses.
There are 2 or more eligible businesses at the same address
If there are multiple businesses at the same address, they can each have their own Business Profiles if they're:
- Distinct businesses with different names and clearly visible differences in signage.
- Eligible for Google Business Profiles.
This includes locations with multiple brands, rebranded businesses, departments within other businesses, or individual practitioners at a shared location.
You want to merge duplicate profiles that exist on Google Maps
To request a merge when 2 or more Business Profiles for the same business exist on Maps, report a suggestion on Google Maps. All merge requests are subject to review.
When 2 profiles are merged, their reviews are combined, but replies to reviews may be lost. For the merge to be successful, the profiles must represent the same business and should have the same info.
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