Google Business Profile Guides - Appealing Suspended or Disabled Profiles
Your Google Business Profile may be suspended or disabled for "not following Google's guidelines". If you believe that it should be reinstated or that you have updated it to conform to the guidelines, you may submit an appeal.
Submitting an Appeal
Step 1: Prepare Your Evidence
Once you begin your appeal process and open the evidence form, you will have 60 minutes to submit the form, or it will not be attached to your appeal. Evidence that you may be requested to attach includes things like your official business registration, a business license, and tax certificates. These documents must match the business name and address that you have listed on the Google Business Profile.
Step 2: Submit Your Appeal
- Open the Google Business Profile appeals tool.
- If you’re signed in to the Google account related to the profile you want to appeal, select Confirm.
- To select a different account, select Switch account.
- Select the Business Profile that you want to appeal > Continue.
- The Google Business Profile appeals tool shows:
- The restricted profile
- The reason for the moderation action
- A link to the violated policy
- At the bottom right, select Submit Appeal.
- Optional: A prompt to submit evidence may appear. To strengthen your appeal, we highly recommend submitting evidence.
- To open the evidence form, after you submit your appeal, select Add evidence.
- Select Submit.
- Google will review your appeal and send you an email with a decision.
Step 3: Check the Status of Your Appeal
After you submit your appeal, you can stay aware of the status by doing the following:
- Open the Google Business Profile appeals tool.
- Make sure you’re signed in to the Google Account related to your Business Profile.
- Select the Business Profile for the appeal that you submitted.
- On the right, you’ll find the status of the appeal:
- Submitted
- Approved
- Not Approved
- Can't be appealed
- Eligible for appeal
Optional Step 4: Request an Additional Review
If your reinstatement request is denied, you may be able to request an additional review to prove your eligibility. In this review, you can submit more evidence that was not added to your original appeal.
What Happens When a Profile is Removed?
If Google removes:
- A profile:
- It is no longer visible to the public
- The owner and managers can't act on the profile
- The owner and managers can ask for an appeal
- The owner’s Google Account:
- All the locations owned by that user are removed
- If Google reinstates the owner’s account, it will also reinstate the owned locations.
- A manager’s Google Account:
- The manager is suspended from the accounts that they manage. It doesn't affect the locations.
- If Google reinstates a manager’s Google Account, they regain access to the locations
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