Google Business Profile Guides - Verification

Conscious Commerce • July 29, 2025

Once you have created your Google Business Profile, you will need to complete the verification process before it can be shown publicly.

Verification methods are automatically determined by Google, are based on your business type, public information, region, or business hours, and can’t be changed. In some cases, you may need to verify your business with more than one method.


Methods include:


  • Video Recording
  • Record a 30+ second, unedited video proving you are the owner of the business and it is located at the address indicated in the profile.
  • Phone or Text
  • When you select this method, you will get a call or text with a code
  • Email
  • This method will have you receive an email with verification steps
  • Live Video Call
  • Similar to the video recording, you will join a live video call and show the support representative key details proving your business ownership and locations
  • Mail
  • A postcard will be sent to the address associated with your profile within approximately 14 days. On the postcard will be a secure verification code.


What's Next

After you complete the verification steps, Google reviews the info you provided. To help maintain the integrity of your Business Profile, verification review can take up to 5 business days.


Once the review process is complete, you will receive a notification email. If your verification was approved, your profile will be visible to the public. If your verification was not approved, you will have one of these three options to proceed:


  • Re-Verification
  • When the “Get verified” button appears on your Business Profile again, it means Google couldn’t completely verify your business. To fix this issue, try to re-verify your business.
  • Review Issues
  • When you verify through a video recording and get a “Review issues” notification, it means your video wasn’t accepted. To fix this issue:
  • Select Review issues.
  • Follow the on-screen instructions.
  • Give Additional Information
  • If you’re asked to provide additional info to re-verify your profile, it’s likely because some of your business details were recently updated.

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