ARTIFICIAL INTELLIGENCE (AI) INSIGHTS

AI impacts all areas of marketing. Learn how you can use it to your advantage.

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Smartphone displaying ChatGPT website, with ChatGPT logo in background.

12 Months Of AI Overviews: Big, But Not the Whole Story

By Tyler Goddard • February 20, 2026
A smartphone displaying the ChatGPT interface is held up in front of the ChatGPT logo on a purple and white gradient background.
Google Core Update with the Google logo and the text “CORE UPDATE December 2025.”

What Google’s Latest Updates Mean for Search, AI, and Content Strategy

By Tyler Goddard • January 26, 2026
Analysis of Google’s December 2025 Core Update, ranking volatility, AI Overviews, and the risks of scaling low-quality AI content.
Line graph showing AI citations for Toronto real estate (July-Nov 2025) for three clients with different SEO levels.

How Your SEO Investment Impacts Your AI Traffic

By Carson Perkins • December 4, 2025
Whether it's AI results or standard organic search, a rock-solid integrated SEO strategy provides the best bang for your buck. Read this study to learn why.
Venn diagram comparing AI-generated search results and Google organic listings. AI pulls data from organic results.

The AIO/Organic Overlap: How AI Search Is Quietly Rewriting SEO Strategy

By Tyler Goddard • October 24, 2025
The connection between AI and organic search is stronger than most realize. CCC is demystifying how AI and SEO work together and what it means for your business
A man in a suit and tie is holding a cell phone in his hands.

Integrating AI into Modern Marketing Strategies

By Carson Perkins • April 30, 2025
Explore how AI technologies like ChatGPT and Microsoft Copilot are transforming business operations, enhancing productivity, and the ethical considerations involved.