Client Success Story (CfPIE)

A bit about CfPIE  

In a life sciences industry that has faced nearly $15 billion in fines and compliance-related settlements over the last several years, The Center for Professional Innovation & Education (CfPIE) is a better alternative for maintaining high standards, protecting industry reputations, and enhancing personal growth. Since 2001, we have embraced a singular goal—to provide the highest quality pharmaceutical and biotechnology training to life science professionals.

How Did We Help?

We first met them when they asked for help with their email marketing efforts, and we were happy to help! They were using a different email client service that was not suiting their needs well, and their list was poorly managed by that system. We were able to work together with them to get a clean, fresh, active list and move their email services over to Constant Contact. We had a few bumps along the way, but were able to work through it all.

We were able to refresh their newsletter design, and focus in on their marketing efforts to increase click and open rates. We continue to work and strategize with them to continually improve these statistics and help get clients who are looking for these important course trainings the right information they need.

They send an average of 16 email communications a month, and are an extremely active company, great individuals to work with, and we have now added SEO and SEM services to their monthly account solution, so that we can offer them our full throttle marketing solution! We can’t wait to see the results of all our combined hard work together.