CfPIE Sees 42% Increase in Revenue From Organic Traffic In Just 6 Months

Overview

The Pharmaceutical industry is one which is constantly evolving—with new research and regulations driving change on a regular basis. 

Being competitive in the pharmaceutical education field requires access to top instructors, the latest information, industry insights, and best practices.

Creating authority as a premier training institution in this field is an accomplishment. It is a real challenge for even the best teams to consistently maintain that authority and grow influence.

The Center for Professional Innovation and Education (CfPIE) faced many challenges during COVID-19. They had little experience providing virtual training, since most training sessions were held at conferences around the world. As a result, the company had to figure out how to manage remote connectivity, access, and communication with participants without being physically present.

Conscious Commerce Corporation (CCC), an award-winning digital marketing agency, worked with CfPIE to drive their marketing program forward and help integrate the right technology solutions so CfPIE could embrace virtual training.

At a time when most organizations were unable to fill the gaps caused by the pandemic, discover how CfPIE leveraged MAP's marketing expertise to grow revenues:

“It’s been great to have a team like CCC that can suggest things we don’t have the expertise in. That’s been a big plus for us so far. We have seen revenue from organic traffic grow by 45%.” - Mark Mazzie, Founder & CEO at CfPIE"

About CfPIE

CfPIE provides technical training for professionals in the pharmaceutical, biotech, medical device, and skincare & cosmetics companies. 

The institution offers more than 350 class sessions annually, across 80-course titles in multiple formats, with online certification programs available. 

CfPIE is internationally recognized as one of the leading life sciences education institutions. They are dedicated to delivering the most advanced up-to-date research and information to serve the needs of organizations and professionals serving in highly technical disciplines.

The Problem

CfPIE was having problems with their previous marketing company. The company’s website frequently had issues, and downtime was costing the business significant revenue.

And, like most other organizations, they saw a massive drop in revenues since the onset of the pandemic. 

The management team was also actively looking to streamline their course purchase process online. This was prompted by the onset of the pandemic which led to a declining revenues for many businesses in the industry.

CfPIE needed a partner who can help them adapt quickly to the pandemic and have all the right strategies at their disposal. They also needed someone who can respond quickly to downtimes and glitches.

The Solution

CCC is an award-winning digital marketing agency offering full-service marketing solutions which are designed for business success and rapid growth.

The agency's full suite of services include everything from email marketing and website hosting to PPC ads and persuasive copywriting. 

CCC provides full marketing support to CfPIE, including email marketing campaigns, SEO strategy and copywriting, website updates and maintenance, and ongoing support for all of CfPIE’s marketing needs.

The Outcome

Despite the pandemic still persisting, CCC was able to transform the performance of CfPIE in just six months. The marketing company first migrated the CfPIE site to a newer platform, before integrating the right video and communications solutions necessary for success in the pandemic.

The innovative marketing strategies of CCC helped CfPIE see their organization take leaps in all the right directions.

“With MAP, our team had the confidence that we were being looked after the way we should be. It was great to have their hands-on approach in managing our marketing campaigns. Their expertise clearly shows off on the results they were able to achieve for us”

- Mark Mazzie, Founder & CEO at CfPIE

More importantly, CfPIE knows it has an invaluable partner that’s capable of helping them achieve the business outcomes they care about most.