Are you up on the latest digital trends? Read about the The 7 Trends You Must Know For a Successful Digital Marketing Campaign from our partner
Conscious Commerce • July 3, 2019
It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital marketing strategy to remain effective in 2019 and beyond. Whether you rely on SEO, social media, content marketing, paid online advertising, or email marketing to generate leads for your business and convert users into paying customers, our carefully compiled set of statistics is just what you need to start the year.
These marketing statistics have been divided across seven key trends, both in the infographic below and in the list that follows it, helping you zero in on your primary marketing channel of interest. On the other hand, like most modern marketers, if your campaign strategy involves multiple channels, this division should help you update your notes more clearly.Interestingly, some of these 2019 digital marketing statistics continue to uphold lessons learned in recent years, e.g., LinkedIn remains a more effective social media platform than any other for B2B marketers, and Google continues to dominate internet search traffic.
There are many other points, though, that might upend conventional thinking and, thus, provide the savvy marketer with that extra edge needed in the cutthroat world of digital marketing. How about the fact that segmented email marketing campaigns, which most marketers still don’t seem to have woken up to, can get you a 700% or more increase in ROI? Or that the future of digital marketing lies in marketing automation and programmatic advertising, both billion-dollar industries already in 2019?
The infographic also has a bunch of marketing statistics that could act as direct practical tips to hone your marketing campaigns, including deciding on the ideal length for your blog posts and emails or making your SEO tactics more effective.So what are you waiting for? Jump right in and start planning for an even more successful 2019!
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What is a Active Sync Active Sync is a tool that helps you to keep your most important listings accurate and push out updates when you need to. Listings have changed over the last decade. Searchers used to use hundreds of different sites to discover local businesses. However, now just a few key listings dominate; Google Business Profile (formerly Google My Business), Facebook, Apple Maps and Bing. These listings have become the key sites that consumers actually use to discover, evaluate and engage with a brand. Active Sync helps you to take care of those important listings all in one place, making sure they are accurate and up-to-date.
Table of Contents What is a Google Business Profile Audit | Summary & Insights | Keywords
Table of Contents What is a Local Search Audit | Summary | Links & Authority | Rank Tracker | Local Business Listings | Reviews & Ratings Google Business Profile | On-Site SEO | Social Channels | Appendix | Local Search Glossary
What is a Local Search Grid? The Local Search Grid can show you where your business is ranking on a more granular level. Instead of giving you an overall ranking for your whole city, the grid shows where you rank from one neighbourhood to the next.
Table of Contents What is Local Rank Tracker | Overview | Positions | Ranking Table | Keyword Groups | Competitors
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website
Get Reviews campaigns make it easy to generate more customer reviews. You can create custom email, SMS, or kiosk based campaigns to contact your customers and invite them to give feedback on your service, then direct them to your chosen sites to submit reviews.
