10 Paid Search Terms Every Business Owner Should Know
accounts • September 4, 2019
If you’re interested in working with paid searches but are seeing some terms that are unfamiliar to you, don’t panic.
These terms are important in paid searches, and as Google Ad partners, we can help you navigate your way through this space. Whether you are interested in Google Ads or Facebook Ads, we have the experience to help you create and manage campaigns that convert.
All of these key performance indicators (KPIs) help you measure success and allow you to recognize when a campaign is failing.
Our Favorite Pay-Per-Click Terms
Pay Per Click (PPC)
is the industry term for paid search.
Cost Per Click (CPC)
is the price paid for each click in a PPC campaign. The average CPC will vary depending on how competitive your keyword is.
Cost Per Mille or Thousand (CPM)
is what you pay for every thousand people who see or click an advertisement. This KPI is measurable using both clicks and impressions.
Impressions
are the way most web advertising is tracked today. Impressions are measured when the ad is displayed online and is counted as being seen by a new source. Because of the prevalence of click fraud, This KPI is tracked instead of the actual clicking of a link because of how prevalent click fraud is.
Cost Per Impression (CPI)
is straightforward and measures how much each impression costs your businesses.
Reach
is how many people visit a particular web page or advertisement. Reach is oftentimes the way a channel will measure the success of an ad.
Click-Through-Rate (CTR)
is based on how many people click one of your ads after viewing it.
Conversions
are one of the most important KPIs as it measures when someone interacts with your marketing message in the way you want them to. A low conversion rate can suggest that a specific campaign isn’t working.
Device bidding
allows you to adjust how your ad shows up on specific devices like computers, tablets, and mobile.
Location bidding
allows you to adjust how your ad is displayed in certain countries, cities, and other geographic areas.
Return on Ad Spend (ROAS)
is an easy metric to measure in paid searches. It’s measured by dividing total revenue generated through an ad by the total spend.
Conscious Commerce Corporation Are Your Paid Search Experts
We get that paid search is challenging, and that learning these terms is another challenge on its own.
Conscious Commerce Corporation can help your business boost its bottom line with strategic paid search campaigns.
Please get in touch with our team today if you’re interested in learning more about paid search and how our company can transform your online marketing strategies with strategies that convert.
This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.
What is a Local Search Grid? The Local Search Grid can show you where your business is ranking on a more granular level. Instead of giving you an overall ranking for your whole city, the grid shows where you rank from one neighbourhood to the next.
Table of Contents What is Local Rank Tracker | Overview | Positions | Ranking Table | Keyword Groups | Competitors
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website
Get Reviews campaigns make it easy to generate more customer reviews. You can create custom email, SMS, or kiosk based campaigns to contact your customers and invite them to give feedback on your service, then direct them to your chosen sites to submit reviews.
Once complete, a ‘Monitor Reviews’ Reputation Manager report (or simply, a ‘Monitor Reviews’ report) will look like this:
What is Reputation Manager? Reputation Manager is the part of MAP Local dedicated to managing your online reputation. In the past, it’s been difficult for online marketers to influence online reviews. After all, marketers don’t typically have face-to-face interactions with customers, and rarely dictate processes around customer interactions — this is why Reputation Manager was built. The platform sends intelligent review invites to customers, providing the business with the best possible chance of receiving new online reviews that fit in the top review sites’ guidelines. It also gives detailed reporting and customer feedback for internal reporting, which helps you to develop your business over time.
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Optimize your Google Business Profile to boost local search visibility on Google Search and Maps. Learn key features, SEO benefits, and best practices.
We recently completed a website migration for Oak Bay Family Chiropractic Centre , moving them from Perfect Patients to MAP Web . Along with the migration, we gave their site a fresh, modern look with a cleaner layout and clearer navigation to make it easier for visitors to find what they need. The services were reorganized to better highlight what they offer, and stronger calls-to-action were added to encourage bookings and inquiries. We also improved mobile responsiveness so the site works smoothly on any device. The new site is easier for Oak Bay Family Chiropractic Centre to manage internally and reflects their brand more consistently with updated colours, fonts, and design elements.
OS Systems Ltd. came to us with the goal of updating their brand to reflect who they are today. Their old branding lacked cohesion, depth, and a strong identity and their digital presence especially the website, wasn’t telling the right story. Branding Direction To help reach this goal we set out to create a bold but approachable brand that clearly communicated professionalism, innovation, and trust. The new identity started with a new logo: a stylized “O” embedded with wiring, circuitry, and a lock icon. This not only made the logo recognizable, but also reinforced OS Systems’ role in delivering smart, integrated security solutions. To support the new look, we introduced: A tech-forward iconography set A colour palette built around blues and teals (trust, safety, innovation) Clear, confident typography using Poppins for body and Oswald for the tagline A refreshed brand statement: Custom Security Solutions, summarizing their commitment to personalized, high-tech protection
