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10 Paid Search Terms Every Business Owner Should Know
accounts • Sep 04, 2019
If you’re interested in working with paid searches but are seeing some terms that are unfamiliar to you, don’t panic.
These terms are important in paid searches, and as Google Ad partners, we can help you navigate your way through this space. Whether you are interested in Google Ads or Facebook Ads, we have the experience to help you create and manage campaigns that convert.
All of these key performance indicators (KPIs) help you measure success and allow you to recognize when a campaign is failing.
Our Favorite Pay-Per-Click Terms
Pay Per Click (PPC)
is the industry term for paid search.
Cost Per Click (CPC)
is the price paid for each click in a PPC campaign. The average CPC will vary depending on how competitive your keyword is.
Cost Per Mille or Thousand (CPM)
is what you pay for every thousand people who see or click an advertisement. This KPI is measurable using both clicks and impressions.
Impressions
are the way most web advertising is tracked today. Impressions are measured when the ad is displayed online and is counted as being seen by a new source. Because of the prevalence of click fraud, This KPI is tracked instead of the actual clicking of a link because of how prevalent click fraud is.
Cost Per Impression (CPI)
is straightforward and measures how much each impression costs your businesses.
Reach
is how many people visit a particular web page or advertisement. Reach is oftentimes the way a channel will measure the success of an ad.
Click-Through-Rate (CTR)
is based on how many people click one of your ads after viewing it.
Conversions
are one of the most important KPIs as it measures when someone interacts with your marketing message in the way you want them to. A low conversion rate can suggest that a specific campaign isn’t working.
Device bidding
allows you to adjust how your ad shows up on specific devices like computers, tablets, and mobile.
Location bidding
allows you to adjust how your ad is displayed in certain countries, cities, and other geographic areas.
Return on Ad Spend (ROAS)
is an easy metric to measure in paid searches. It’s measured by dividing total revenue generated through an ad by the total spend.
Conscious Commerce Corporation Are Your Paid Search Experts
We get that paid search is challenging, and that learning these terms is another challenge on its own.
Conscious Commerce Corporation can help your business boost its bottom line with strategic paid search campaigns.
Please get in touch with our team today if you’re interested in learning more about paid search and how our company can transform your online marketing strategies with strategies that convert.
This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.
For the fourth consecutive year, Conscious Commerce Corporation (CCC) has been honoured with UpCity's prestigious National Excellence Award , reaffirming its position as a leader in the industry. This award comes just months after we reached our 20th year in commerce. Thank you everyONE for supporting our shared successes. I’d also like to share that we hired a new graphic and web designer here at CCC. William started a couple weeks ago and is crushing it! We are very happy to have him join our team of pals. Additionally, CCC - being in the business of engagement marketing - has been chosen as a featured partner of a public company named " TEXT ". Together we combine our know-how and shared strategies to deliver real time engagements to websites and related channels using Chat and Chatbots to websites. Looking for more ways to engage your website traffic and visitors? See what LiveChat can do for you today.
Read about CCC's impressive fourth consecutive win of UpCity's National Excellence Award, underscoring our continued dedication to excellence and innovation in digital marketing.
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Award-winning digital marketing agency Conscious Commerce Corporation is celebrating its 20th year in business.
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Happy Holidays from CCC! As we close out 2023 here are a few recent updates for you to enJOY! We launched a new product inside of our MAP Platform named MAP Local . This product solves several challenges that small businesses face in the crowded local SEO space by supporting local visibility, brand management through our add-on tool reviews manager along with in-depth reporting to see how you stack up against your peers respectively On January 2nd, 2024….. CCC turns 20! In 2004 we were founded in Toronto and are now headquartered in Calgary, Alberta, Canada, more to share on this epic moment in our company’s history.. Happy Holidays EveryONE! Brandon
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Visits
2.5b
Impressions
5m
Clicks
1.5m
Prospects
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