Client Success Stories - Celebrating October Together

Conscious Commerce • November 7, 2019

A collage of pictures shows a person getting a massage and a group of people looking through microscopes

We love working with our clients, and when we see their success, we know we did our jobs right! Take a look at some of the recent successes we were able to celebrate with our amazing clients.

Magic Fingers Clinic Enjoyed 88% Increase In Visibility

What’s really important when it comes to drawing foot traffic in your door, is how visible you are on Google. With a solid Google My Business listing management, we were able to increase Magic Fingers’ Visibility month over month on search by 88%!

About Magic Fingers Clinic

Magic Fingers Clinic massage is nestled in the beautiful Canadian Rockies, between Banff & Calgary, with locations in both Canmore and Exshaw.

Established by Christine Labrot in 1997, the clinic offers massage therapy and many other alternative ways of improving your health and well being, bridging the connections between mind-body and spirit, and complementing any conventional medical approach.

Christine is well trained, passionate and dedicated to give you the best care possible, leading you to the summit of your health and well being!

Display Ads For Leading Pharmaceutical Company See Impressive Results

When it comes to PPC, the value of a click is almost immeasurable. When a PPC campaign performs like the one we have been running for CfPIE, that is something worth celebrating. With our knowledge in the field, we were able to see a 95% increase in clicks over the course of 9 months, and a .87% increase in click-through rate, both on the Display Network. We did this using two strategies, audience targeting and placement refining.

Audience Targeting

We targeted our audience using a funnel, starting with wide interest targeting at the top of the funnel. We used analytics from CfPIE’s website to tell us which In-market and Affinity Audiences (both considered wide interest within Google) already visit their site, and then created campaigns to target more of these same people. At the bottom of the funnel, we created two separate audiences - one that targeted websites and blogs containing carefully selected keywords related to each course offered by CfPIE, and the second containing the URLs of industry competitors. Creating audiences this way ensures our ads are being seen by the right people, on relevant websites.

Placement Refining

When wide interest targeting, there can be a lot of placements that don’t make sense at the start. Many websites and users are grouped into the Affinity and In-market Audiences that aren’t necessarily our target market, but share 'some' characteristics of them. To refine where the ads showed up, we had to be diligent in culling irrelevant placements every week. Over the course of 6 months, our impressions went from ~10M to ~7M/month , but our clicks went from ~5K to ~50K/month meaning we successfully refined the placement of our ads on relevant websites, in front of relevant users, resulting in more clicks at the same cost.

About CfPIE

CfPIE is the global leader in quality life sciences training, we offer the largest range of course options for professional development in pharmaceutical, medical device, biotech, and skin/cosmetics disciplines. We are dedicated to enriching that reputation by conveying content relevant to the needs of individuals and organizations facing intense scrutiny in these highly technical disciplines.

Dirty Laundry Vineyard Gives Us A 5 Star Review

A big thank you to our long-time client Dirty Laundry who recently provided us with an impressive 5-Star review on Google.

Paul Sawler, Sales & Marketing Director

Five yellow stars are lined up in a row on a white background.

In my position as Director of Sales and Marketing at Dirty Laundry Vineyard, I have had the pleasure of working with Brandon and the team at Conscious Commerce. They have worked with Dirty Laundry on website development as well as a comprehensive digital and search marketing strategy. The results have been a big increase in web traffic and sales conversions as well as a marked increase in our physical winery traffic and sales that has far exceeded industry experience this year. I highly recommend them!

We are celebrating our success together through high-quality email marketing, SEO, engaging blog posts, and effective PPC ads.

Paul, Director of Sales and Marketing, has reported a boost in their sales and traffic, and we are excited to be a part of their continued growth and success.

About Dirty Laundry Vineyard

Dirty Laundry is British Columbia’s premier Okanagan winery and vineyard. From our top-notch wines, Forno pizza, to our weekly and monthly events – there’s no shortage of great flavours and memories happening at Dirty Laundry.

Are you interested in increasing your conversions? Get in touch with our team today.