Enhance Engagement By Using Call To Actions In Email Marketing
Conscious Commerce • November 19, 2015
Enhance Engagement By Using Call To Actions In Email Marketing
Creating compelling call to actions are 100% required for effective marketing in today's world of engagement.
As an award winning top rated partner of vCita
, Duda Mobile and Constant Contact
our focus is always on how to create a sustainable ROI for our clients, and it all boils down to how engaging is our call to action within our integrated marketing campaigns we create for them.
A Call To Action by definition according to Wikipedia
is:
" In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today
"
When we craft up an email marketing campaign and combine CTA's using vCita
we end up with greater success, here are some examples:
- Schedule A Meeting or Call (Allows for a live scheduled event/meeting/call that connects directly to the person's calendar availability)
- Contact Us (This sends them to a mobile responsive web form that instantly text messages the recipient that a person has contacted them)
- Make A Payment (Instantly receive payments on any device from clients for services or even products)
- Send A Document (Upload documents from your website or client portal, email campaigns and other sources)
Start using more than the basics, diversify your portfolio of engagement with your intended audience and get them to focus on ONE CTA (Call to Action) at a time. It's actually better to send 2-3 emails per month (providing you have valuable content / offers to share) and focus on that ONE CTA vs. sending one email with a variety of CTA's in it. Less is more and it's even more relevant in today's world of marketing because of the mobile impact it has.
We are currently doing beta testing between Constant Contact and vCita to prove how powerful engagement is when combining the CTA's of vCita into email campaigns. Stay tuned for another follow-up blog post about this program.
Try vCita and see how you can easily incorporate new mobile responsive CTA's into your email campaigns and see how you increase your clicks and overall engagement when you combine the two powerful tools together.
vCita shows us an example of effective call to actions within an email campaign by Constant Contact view the YouTube Video Here
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Table of Contents What is Local Rank Tracker | Overview | Positions | Ranking Table | Keyword Groups | Competitors
Showcasing your reviews directly on your website, embedded from platforms like Google, Yelp, or Facebook, adds credibility and builds trust with visitors. It gives potential customers real feedback in real time, helping them feel more confident about choosing your business. Plus, it keeps your site content fresh without extra effort. To create and use your widget follow these steps: Head to the 'Review Widgets' tab in your reputation manager Select your widget style List: lets you layout up to 50 reviews in a simple list or grid format Carousel: scrolls through up to 10 reviews horizontally JSON: gives you a raw data feed of selected reviews (not recommended for beginners) Create your widget Select the reviews to display Customize the design Copy the embed code to your website
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