Bringing Opportunity Street To Life
We are excited to share Opportunity Street’s new website and marketing streams which have let Libby and her team hit the ground running. Libby McCready is the Chief Thought Architect of Opportunity Street, a business consulting and training firm which has developed the Blueprint for Quantum Results.
This incredible program is actually three programs interwoven into one 12-month experience. It is designed for individuals or companies who are looking for a dramatic change in results. It is a life changing program based on the ethos of turning your greatness into a competitive advantage that drives quantum results.
After participating in Conscious Commerce’s
ONE holistic consulting program, Conscious Commerce was tasked with implementing a brand and marketing strategy to bring Libby’s vision to life. This included
logo and brand design,
website design,
PPC marketing,
email marketing and a
SEO set up.
Conscious Commerce and Opportunity Street
In the ONE program, Libby and our founder Brandon developed a complete, holistic business plan to create the awareness required to sustain Libby’s business success. This ONE Plan included clear actionable goals, based on archetypes and conscious values.
Once this was completed, our specialized channel managers got to work on their areas of expertise. After initial consultations, our lead designer and Libby worked together to come up with the following logo and branding material.
The website was then built to reflect the personality of the brand and integrated
LiveChat and
vcita. LiveChat was implemented to easily manage contacts, gain insights, track client interaction and respond and follow-up using any device. While, vcita is an online scheduling platform which lets clients schedule online services straight from the website.
The website was built with SEO best practises and backlinks were generated to improve the trustworthiness and authority of the site. We provided an SEO competitive analysis, content strategy and target keywords to gain perspective and to continue to improve search engine performance. As well as created and optimized the Opportunity Street Google My Business listing as part of the set up.
In terms of email marketing, our team created an email template to drive more value out of Libby’s current email list. As well as added an opt-in form on the new website to capture emails.
To strategically meet potential clients where they are located online our SEM team set up a Facebook, Instagram and Google advertising campaign. We created unique digital assets for each. Check out the Instagram design asset below.
After a successful launch, Opportunity Street has decided to continue working with Conscious Commerce on a monthly basis. We are looking forward to building off of our current successes to drive more business to her site while building brand awareness. Showing the world the leader she is.
This is what Libby had to say about the her experience with Conscious Commerce:
“The work I’ve done with Conscious Commerce has been invaluable. I had a solid business idea but that was brought to life through my work with Brandon and his team. This work is meaningful - I now speak and write confidently and with clarity around my purpose and solutions and more easily align that to my customer needs.” Read her 5 star review on UpCity.
If you are interested in holistic business development or digital marketing services then get in touch with our team today. There is no better time to start your project than now.
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