What’s The Difference Between MailChimp, Emma, And Constant Contact?

Most marketing professionals agree it was a struggle to keep pace with shifting consumer habits throughout the COVID-19 pandemic. 

Marketers had to evolve paid advertising and social media marketing tactics while growing content marketing and video marketing to meet increasing consumer demand. These were challenges faced by companies across all industries. 

And despite this, one channel remained dominant: email marketing. This channel persevered and even emerged as an increasingly relevant communication channel capable of reaching consumers directly in their inbox.

The pandemic revealed a consumer base hungry for connection and engagement, and email provided one of the most reliable points of access to a population isolated by quarantine measures and social distancing. As those conditions have eased and the economy has opened up, email marketing campaigns have largely shifted focus from data gathering and customer acquisition to customer retention.

Regardless of how you’re leveraging email marketing, it’s not a marketing tactic that brands should attempt to execute manually. 

Email marketing software platforms provide the automation and customer relationship management (CRM) tools necessary to engage with customers. These software tools provide powerful methods of engaging with leads as well as offering added value to existing customers and building ongoing rapport.

The marketplace for email marketing software platforms is highly competitive, and it can be difficult to identify the right solution for your brand. In order to help our community who might be exploring solutions for themselves, we’ve performed a comparison of three leading solutions in the email marketing space.