Why Working With a Google My Business Management Service Is Essential Today

Conscious Commerce • November 6, 2019

Has your business considered a Google My Business management service? You’ve been told for years that your website is one of the most important marketing assets. And while true, don’t underestimate the importance of Google My Business (GMB) today.


Google has suggested in the past that 46% of all searches have local intent. The company is constantly working to improve its search engine, the quality of the SERPs, and the accuracy of the information it provides. Those initiatives have translated to a large push to make GMB the dominant source of information for local businesses on the search engine.


But why should companies look to work with a Google Business Profile management service?

1. Placement Is Everything

The goal of your SEM efforts is to obtain that coveted number one ranking. But even if you do everything right, your top ranking will appear below the GMB map placement results.

A screenshot of a google search for poutine toronto

In this search result, the top organically rated websites are nowhere to be found. The entire section is dominated by the map placement results and Google’s “three-pack.” Here’s what we already know:

 

  • #1, #2, and #3 average 31.73%, 24.71%, and 18.66% of clicks
  • The #1 ranking is ten times more likely to receive a click over the #10 ranking
  • Page two results receive virtually no clicks

 

If the most visible results receive more than 70% of clicks, then map placement should be the focus of any business with a strong local footprint. 


Google is focused on prioritizing its own services. Smart companies need to work with Google My Business management services to create optimized listings for GMB.

2. Level the Playing Field

Ranking for competitive keywords in established markets is challenging today. There are companies that have spent over a decade building their domain authority. 

While you can still develop a winning strategy, GMB is a more cost-effective way to leapfrog your competitors in the SERPs.

Your company can secure a map placement by creating an optimized listing, leveraging positive reviews, and providing updates through photos and posts on GMB.

3. Provide Immediate Value to Your Customers

Virtually every search is driven by intent. Whether a user is trying to find a specific piece of information or has a question, they search to solve problems.

Your GMB listing is a valuable resource that customers can use to obtain all the information they need. This includes things like:
  • Your address
  • Hours of operation
  • Reviews
  • FAQs
  • Company updates
Most of this information is already located on your website. But users don’t always want to take that next step. They want to find that information as effortlessly as possible. That’s where your GMB listing comes into play.

A screenshot of hollywood gelato on google maps.

A Google My Business optimization service can work with you to identify what questions your customers have and use that information to create an optimized listing that is conversion-driven.

4. Leverage Trust and Social Validation

Most users are enticed by positive reviews. Large companies like Amazon have spent billions validating this idea.

An optimized GMB listing that appears in the map three-pack is the best way to use your reviews as a marketing tool.

Companies operating in smaller cities that focus on building a strong GMB presence can quickly rise above their competition. Why is this? Your company will have more reviews, it’ll likely appear higher in the map placement results, and people will trust that you sell high-quality products and services.

Are You Looking for a Google My Business Optimization Service?

Market. Advertise. Promote. Offers Google My Business management services that are designed to give your business a lift in the SERPs.


We’ve worked with our clients to help them improve their local search footprint for more than a decade. Our team understands GMB, we can help you create a winning listing, and our experience speaks for itself.

Sign up today for our Google  Location Solution.

This article was written by Conscious Commerce Corporation Founder & CEO Brandon Klayman with the help of lead copywriter Eric Carriere.

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