Digital Marketing Client Spotlight: Teresa Joy Engel – Professional Coach and Author

Around 10 years ago, I experienced a sudden change in my life that saw me move from the prairies in Alberta to the Rocky Mountains in Canmore, close to Banff. I knew I wanted to rediscover myself, and this quickly evolved into reflective journaling.

Did I mention this all took place on my 50th birthday?

I came to the conclusion that, if the first 50 years of my life were for learning, then the next 50 were for living.

Up until this point, I had run a successful personal coaching practice that focused on personal development in groups for management teams. But I decided to drop that entirely because I believed that if I couldn’t help myself—how could I help others?

So, I closed the business entirely, found a new partner, and started traveling. But there was one question that always came up no matter where I was in the world: “Where are you doing for work now?”

This was a difficult question to answer because I never had what many would call an acceptable answer. Around this time, though, a friend asked me why I wasn’t translating my life experience into a book.

And truthfully, I didn’t have an answer yet. But that question got me thinking and encouraged me to look at some of my previous journals. It was then when I had my “a-ha” moment. I noticed that all my experiences, all the pain I went through, had the makings of a legitimate system.

Not long after that, I started developing The Harmony Cycle. I began to write about it in detail, but my original work felt too much like a memoir. I wanted to avoid my book from becoming just another self-help guide.

That’s when I decided to surround myself with the right people to help me streamline my vision and market it.

I had finished the first part of my book and knew what I wanted the second part to be. Despite not being a marketing expert, I knew that a website was essential today.

But I didn’t know where to look. There are many agencies online, all offering a variety of services. But what drew me to CCC was the fact that the entire digital marketing ecosystem they offer, including their conscious values and their MAP solution, was perfect for my business and its goals.

My first meeting with owner Brandon Klayman was all I needed to know that this was the right company for me. He initially walked me through the different archetypes that CCC focuses on in the pursuit of their conscious commerce initiatives.

It’s funny how it works. I thought I was hiring Brandon just to create a website, but it quickly evolved into so much more.

This experience taught me about the importance of building the right foundation for your digital marketing initiatives. Individual services aren’t enough on their own. Just like personal coaching, you need the right systems in place to be successful.

I really enjoy working with Conscious Commerce Corporation because they take the time to explain what they’re doing, answer any questions I may have, and have opened my eyes to the vast world of digital marketing.

CCC helps me build and maintain my website. I also work with their graphic designer Jakob Grosse for anything design-related, including graphics for my book. I’m also in close contact with their PPC expert Ryan McCaffrey who manages my Facebook ads and other PPC needs.

I never feel out of place with the CCC team because they have experienced professionals in the key areas of digital marketing.